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HTM 3103 PowerPoint Presentation

HTM 3103

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HTM 3103

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  1. HTM 3103 Semester 2013/2 Final exam preparation guide

  2. The Final exam contains 5 parts • The examination paper includes 5 parts • The final examination worths 40% in total • PART I to III 33% • PART IV to V 7% • Total marks (All parts) 33% +7% = 40% • PART I : Multiple Choice (70questions*1.6 mark) • PART II : True/False ( 30questions*1.4 mark) • PART III : Matching (22questions*2 marks) • PART IV Short Answer (1 question*2%) = 2% • PART V Short Essay (1 question*5%) = 5%

  3. CHAPTERS TO BE PREPARED • ALL CHAPTERS AFTER MIDTERM EXAM • PART I to III • Reference groups • Social & Cultural • Hofstede’s 4 cultural dimensions (concepts only) • The emergence of new markets and changes in Tourists demands • Market segmentation • Researching tourist behaviors • PART IV to V • CSR (Short answer) • Future of Tourism (Short Essay)