1 / 11

HTM 3103 Exam Preparation Guide

HTM 3103 Exam Preparation Guide. Mark allocations. Multiple choices 68 * 1.5 marks True False 28* 1 mark Matching 20* 2 marks Total Marks = 30%. Chapters to prepare…. Ch.1 Intro. To Consumer Behavior (CB) Ch. 2 Different types of Tourism (Part I, Part II) Nature of demand characters

shannon-dominguez
Télécharger la présentation

HTM 3103 Exam Preparation Guide

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. HTM 3103 Exam Preparation Guide

  2. Mark allocations • Multiple choices 68 * 1.5 marks • True False 28* 1 mark • Matching 20* 2 marks • Total Marks = 30%

  3. Chapters to prepare… • Ch.1 Intro. To Consumer Behavior (CB) • Ch. 2 Different types of Tourism (Part I, Part II) • Nature of demand characters • Motivators • Determinants • Hospitality as services

  4. Types of questions • Questions with definitions (80%) • Analysis questions (10%) • E.g. Which of the followings is not TRUE? • Questions based on subjects understanding (10% )

  5. When prepare for the midterm exam, please rely on your slides, refer to textbook , if you need further understanding

  6. CH. 1 • No need to study for statistics and numbers • Study : • Consumer Behavior : Definition, benefits, how to make consumers become satisfy • Tourism marketing campaign for Thailand (International , domestic) • Factors contributing to growth in consumption • Theories on Consumer research : Definitions , examples ) • Positivist (rational ) consumer • Interpretevist ( behavioural ) consumer • Experiential consumer

  7. Ch. 2 Different types of Tourism • Origins of Tourism • Main concepts and understanding of each type of Tourism, particularly VFRs , Business , Health, Social., etc.. With examples (no need to study on VDOs and http links) • Grand Tour, Silk Route • Difference between Special interest Tourism and Activity Tourism

  8. Nature of demand characters • This is a short, easy chapter to study • Recommend to study every slide on • Main concepts • Activities and different demand characters of each group of tourist

  9. Motivators • Skip Shared motivators and Multiple Motivators • Other topics will be all included in the exam • Can also study on : • Typology of Motivators • Leisure Motivation scales • Motivators to travel of • Male vs Female • Universal motivators • Different set of Motivators when tourists visit to different places e.g. Theme park, Museum, Golf course, Art Gallery, Shopping complex • Last minute and many months in advance booking

  10. Determinants • Focus on Personal and external determinants • Tips : • Personal determinants are something we posed or directly affected to us • External determinants are some outside factors that indirectly affected our travel decision • Growth in Short duration trip • Myths in rational decision-making • The role of unforeseen circumstances… • Time lapse • Last minute purchase • One-off experience • Poor travel agent service • Other topics, could be ignored

  11. Hospitality as services • Study only areas mentioned : • Goods vs products • 5 characteristics of services (main concepts only) • Level of involvement • Customization (the higher, the better ) • Physical proximity (Face-toface, remote, remote personal encounter ) • Settings

More Related