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Takkin Lo, MD, MPH, CWSP Founding Director, Organ Procurement Service

An MD’s Calling to Donation What Is a Champion: Keys to Success in Building an Organ Procurement Program. Takkin Lo, MD, MPH, CWSP Founding Director, Organ Procurement Service Former Director, Medical Intensive Care Service Director, Hyperbaric & Wound Treatment Center Loma Linda University

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Takkin Lo, MD, MPH, CWSP Founding Director, Organ Procurement Service

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  1. An MD’s Calling to Donation What Is a Champion: Keys to Success in Building an Organ Procurement Program Takkin Lo, MD, MPH, CWSP Founding Director, Organ Procurement Service Former Director, Medical Intensive Care Service Director, Hyperbaric & Wound Treatment Center Loma Linda University Loma Linda, California

  2. Myths • It’s my way or the highway • A service is built on rapport, and not on first impressions • Employees are there because they love you • We’re so, so, so gooooood! • Don’t call us; we’ll call you • People remember you by your good deeds

  3. Myths • Things will get better on their own • I can “wing it” on my presentation • Leave the details to the underlings • Complainers are trouble makers • Once you’re mine, it’s forever

  4. Principles of a Successful Champion • Understand selling • Things do not get better on their own • It’s better to listen than to talk • Words that kill (painting the wrong picture) • Sincerity goes a long way • Pay attention to details • Don’t let the program slump • Keep in touch

  5. Characteristics of a Champion • Have a burning desire to prove something to someone • Radiate confidence and strength in his walk, talk, and overall presence • Balance ego drive and the need for success with warm and sincere empathy for the people he serves

  6. Characteristics of a Champion • Highly goal-oriented • Do what he plans to do in writing daily • Lives in the present moment and keeps his enthusiasm through crises • Keeps himself in a positive shell and avoids jealousy, gossip, anger, or negative thinking

  7. Characteristics of a Champion • He loves people and uses money instead of loving money and using people • He invests monthly in the greatest investment on earth, his mind • Be a product of the product (or service) • Gives every presentation 110%

  8. YOU WON’T ALWAYS WIN I never see FAILURE as FAILURE, but only as… • a learning experience • the negative feedback I need in order to change my direction • the chance to develop my sense of humor • the opportunity to practice my techniques and perfect my performance • the game I must play to win

  9. Tom Mone, CEO OneLegacy, OPO-SoCal.

  10. Gina McBride, RN, MPHDirector, Breakthrough Collaborative Initiatives, HRSA, Division of Transplantation

  11. The Champion’s Creed • I’M NOT JUDGED BY THE NUMBER OF TIMES I FAIL, BUT BY THE NUMBER OF TIMES I SUCCEED; AND…

  12. The Champion’s Creed AND… • THE NUMBER OF TIMES I SUCCEED IS IN DIRECT PROPORTION TO THE NUMBER OF TIMES I CAN FAIL AND KEEP TRYING!

  13. How to “Master The Art?” • Meet with Program Director and staff regularly • Develop and implement the program’s business plan • Be disciplined • Evaluate, monitor, and adjust your skills • Provide cost effective, quality care

  14. Tips for a Successful Champion • Communicate! • COMMUnicate! • COMMUNICATE! YOU ARE THE BEST ADVERTISEMENT FOR THE SERVICE!

  15. “Lifesaving Benefits of Organ Donation Adds Greatest Meaning to Reincarnation”: Sabrina Ho, One Legacy, International Daily News

  16. Marketing Responsibilities of a True Champion • Essential in development & implementation of program’s business plan • Be a leader for educational outreach • Promote program to medical staff & community • Be the spokesperson for any media opportunities • Create business plan unique to target audience

  17. Key to Success TO BE SUCCESSFUL: “All team member must have a sense of ownership for the program, a willingness to cooperate and learn from one another, and an aggressive & compassionate attitude toward providing the best kind of quality care for each patient encountered.” Takkin Lo, MD--2001

  18. What Is a Champion? SUMMARY • Myths and truths unfolded • Definition of a Medical Champion • Principles of a successful Medical Champion • Mastering the “Art”

  19. An Interview with a Transplant Surgeon (Pedro Baron, MD LLUMC), to the tune of: “Tomorrow” from the Broadway’s Show: Annie!

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