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Organization-wide Digital Networks From Concept to Implementation

Organization-wide Digital Networks From Concept to Implementation . Sanjay Manandhar , Founder/CEO Aerva, Inc. sanjay@aerva.com. Aerva Overview. Founded in 2005 by MIT alums . Cambridge , MA Software platform to manage enterprise-wide digital media

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Organization-wide Digital Networks From Concept to Implementation

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  1. Organization-wide Digital Networks From Concept to Implementation Sanjay Manandhar, Founder/CEO Aerva, Inc. sanjay@aerva.com

  2. Aerva Overview Founded in 2005 by MIT alums. Cambridge, MA Software platform to manage enterprise-wide digital media Outdoor billboards: Clear Channel, Van Wagner Retail Network: 2000-store screens for Anheuser-Busch Higher Ed: Northeastern University (25K students) Social Media/Mobile: Taco Bell, Beats-by-Dre Employee Communications: US Navy Integrations into Government system like CAC cards, IA certifications in place 2

  3. Concept-to-Execution

  4. No More “Visual Wallpaper” Please add Dynamic info User-generated content Context-aware content Day/time/location-aware Games, contests Era of Static, Non-Interactive, Digital Media is OVER—Engage Your Audience 4

  5. A Simple Recipe Determine Use Case & Objective Employee/External communications Branding Viewer interactivity, metrics acquisition Figure Out Content Strategy What content goes where “Hold time” for viewers Content rotation/changeouts Requirements for Architecture & Software Private or Public Cloud, Network Compliance, Security Logistics of networks, screens, media players Everyday-management/Ease-of-Use Plan Ongoing Operations Create a team for content update Ask vendor to provide automatic system updates/upgrades Users and Roles & Policy for Emergency Management and Overrides 5

  6. Case Study: US Navy 6

  7. Use Case & Objective Use Case & Objective Visual messaging Emergency alerts Engage & inform diverse workforce (approx. 5000 in Pearl Harbor & 5000 in Newport Rhode Island) Content Strategy LCD displays across facility Managed by PAO’s office Location-relevant content Central & distributed management Visual messaging at Pearl Harbor Navy Shipyard 7

  8. Inform, Engage, Udpdate LCD displays across facility Central & distributed management led by PAO’s office Location-relevant content HR News Weather Common branding Layout changes 8

  9. Requirements: Architecture Private Cloud with virtualized server technologies Comply with DoD’s “Server-Reduction policy” Edge devices (to drive screens) on NMCI & Legacy network CAC login authentication & high-bit security in transit and of content Rapid Access Computing Environment (RACE)-compliant clusters from Defense Information Service Agency (DISA) 9

  10. Management Software Management software: 100% web-based (no client footprint) Multiple sub-windows and layers (with individual control & schedule) Large variety of content (images, video formats, text, cable/TV, etc.) Dynamic data like Weather/RSS 10

  11. Manage Using Any Device 11

  12. System Software Login using CAC authentication Appliance model with central updates Proxy servers for outside content Content storage within the Navy 12

  13. System Hardware Small form-factor edge appliances Extremely reliable, Industrial-strength, high MTBF Remote management of screens remotely via browser (& RS-232) 13

  14. Sample Architecture 14

  15. Everyday Operation Managed centrally per domain Unlimited managers (standard and administrative) Central system software updates for private cloud and edge devices Continual training Ease of expansion (ordering, logistics, install, training) 15

  16. Use Case & Objective Employee Communications Retail Sales uplift in Stores Product Launch using Social Media Branding using Social Media 16

  17. Content Strategy Checklist Content Strategy should match business objectives Each location can show relevant content Match content to viewer hold-times (café, main lobby, mechanic’s shed) Coordinate emergency response/evacuation routes Mix content and Layout Videos, Images, RSS, Tweets Relevant, vibrant, motion Frequency of Updates Auto updates (e.g. weather, news, date/time) System enabled enterprise data Human-controlled content (graphic designers, writers, divisions) Emergency Override updates and Teams 17

  18. Systems Checklist

  19. Systems Checklist Scale from single unit to multiple locations/multiple domains ? Private Cloud or Public Cloud or Hybrid ? Ease-of-use/Drag-n-Drop/Browser-based ? User roles & responsibilities configurable ? Integration of real-time data (public, enterprise, UGC) ? Security (login, in-transit, content-at-rest, system software) ? Software updates/upgrades remotely? For free? 19

  20. Installation Checklist

  21. Installation Checklist Business/Management & budget buy-in Stakeholders (contracts, communications, PAO/marketing, HR, IT, etc.) Software, Hardware, audio-visual vendor selection/certifications Contracts & procurement Government-provided (power, networks, personnel) Timeline and project management Go-Live !!! 21

  22. Ongoing Operation Checklist Training (one-time, ongoing, online) Support (hardware, software, operational) Operations team (dedicated or distributed) System software updates Hardware refresh 22

  23. A Simple Recipe Determine Use Case & Objective Employee/External communications Branding Viewer interactivity, metrics acquisitions Figure out Content Strategy What content goes where “Hold time” for viewers Content rotation/changeouts Requirements for Architecture & Software Private or Public Cloud, Network compliance, Security Logistics of networks, screens, media players Everyday-management/Ease-of-Use Plan ongoing operations Create a team for content update Ask vendor to provide automatic system updates/upgrades Users and Roles & Policy for Emergency Management and Overrides 23

  24. #thankyou www.aerva.com Aerva, Inc. Company Confidential 24

  25. Questions? Sanjay Manandhar, Founder/CEO sanjay@aerva.com Scott Cronin, VP, Channel Solutions scott.cronin@aerva.com Jeannette Hon, Director, Product Marketing jeannette.hon@aerva.com

  26. Enterprise Platform for social media, mobile interactivity & digital displays Aerva is a software company that transforms growing networks of
digital displays with mobile, online and social media, using real-time
data to engage, entertain and inform. Aerva works with brand
marketers, place-based networks, and enterprises that need to deliver measurable, high-impact, campaigns that create buzz, drive revenue and increase awareness. Aerva, Inc. 2014

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