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Ansoff Matrix

Ansoff Matrix. Function. General Summary. Ann grip on 2 X 2 ansoff matrix on behalf of the enterprise income or tried to make a profit growth of four options, its main logic is the enterprise can choose four different growth strategies to achieve the goal of increasing income. Chart.

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Ansoff Matrix

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  1. Ansoff Matrix

  2. Function

  3. General Summary • Ann grip on 2 X 2 ansoffmatrix on behalf of the enterprise income or tried to make a profit growth of four options, its main logic is the enterprise can choose four different growth strategies to achieve the goal of increasing income.

  4. Chart

  5. Details for each of the four sections • Protect / Build or "Market Penetration” Marketing penetration strategies focus on selling more existing products within existing markets. This approach is least risky. Examples of different focal areas include: advertising programs marketing programs loyalty programs adding sales resources expanding products and services with existing clients pricing • Market Development: Market development strategies focus on selling existing products into new markets. This approach is somewhat more risky than market penetration. new channels new packaging new pricing • Product Development: These strategies concentrate on developing and introducing new products in existing markets. This is riskier than the marketing penetration and market development approaches. Diversification: Diversification is the name given to the growth strategy where a business markets new products in new markets. This strategy is the most risky

  6. Examples • Water supply companies acquiring or development hotel businesses • Granada TV group developed motorway service areas • The involvement of Pearson Group in TV production companies and running an exam board

  7. Advantage/Disadvantages • Advantages: • - Increasing the brand loyalty, this will encourage customers to buy their brand instead of some other. Well known brands use this strategy, such as; Kellogg's corn flakes.- Encourages customers to buy the product more regularly.- The brand may bring out different size quantities of the product, which will encourage customers to buy more of the product. • Disadvantages: • -Needs to determine if the product have relevance with the existing products. -The firm must maintain the strategic focus thus, advisable in preparing SWOT analysis before the execution of the plan. -Too much competition might stiffen the market -There is a risk in losing the current market, while there is an uncertainty regarding the right time for the so-called “future”.

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