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Evaluation of Broadcast media

Evaluation of Broadcast media. Consider future trends in TV, internet and radio and how they will influence the use of these media in advertising . Common TV Dayparts. Primetime USA. Primetime Tonight. Cable TV US. Top Syndication US. Top Among African Americans.

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Evaluation of Broadcast media

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  1. Evaluation of Broadcast media Consider future trends in TV, internet and radio and how they will influence the use of these media in advertising.

  2. Common TV Dayparts

  3. Primetime USA

  4. Primetime Tonight

  5. Cable TV US

  6. Top Syndication US

  7. Top Among African Americans

  8. Top Among Hispanics US

  9. Top Ten Web Parent Companies W&H

  10. Top 10 US Web Parent Total

  11. Mobile & Smartphone Trends

  12. Top Ten Video Games to Buy Next

  13. Top PC Game Titles

  14. Media Giants

  15. Media Giants

  16. Program Rating • The program rating is calculated by • dividing the number of households tuned to a particular show by the total number of • households in the area. For example, if 14 million households (HH) watched House,the • national rating would be 13.1, calculated as follows:

  17. Sweeps Ratings • February • May • November • August

  18. Radio Advertising • Demographics • Talk Radio • Hispanic Radio • Network • Spot • Local

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