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Making the Most of Broadcast Media

Making the Most of Broadcast Media. -Tim Miller, Spoken Science-. Impact. Info. Info. Impact. News Story. Journal Article. News. Seasonal Flows on Warm Martian Slopes

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Making the Most of Broadcast Media

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  1. Making the Most of Broadcast Media -Tim Miller, Spoken Science-

  2. Impact Info Info Impact News Story Journal Article News

  3. Seasonal Flows on Warm Martian Slopes Water probably flowed across ancient Mars, but whether it ever exists as a liquid on the surface today remains debatable.

  4. Scientists Find Signs Water Is Flowing on Mars: Shifting dark streaks on the surface of Mars are signs that water is flowing there today, scientists said Thursday.

  5. News People Who Read The News: • Fellow Scientists • Funding Agencies • Venture Capitalists • Members of Congress

  6. Students Funders Colleagues General Public

  7. General Public Students Funders Colleagues

  8. News Making it News: • Lead With Impact • The Five Ws: Why, Who, What, When, Where • Emphasize the New • Avoid Technical Terminology (max: 1) • Avoid Numbers (max: 2) • Make Declarative Statements

  9. News Talking Points: • The Main Ideas • No more than 2-3 sentences in length • Focus on Impacts • Make Qualitative Statements • Find and Use Analogy

  10. Science 18 November 2011: • Vol. 334 no. 6058 pp. 962-965 • DOI: 10.1126/science.1211649 • REPORT • Ultralight Metallic Microlattices • T. A. Schaedler1,*, A. J. Jacobsen1, A. Torrents2, A. E. Sorensen1, J. Lian3, J. R. Greer3,L. Valdevit2,W. B. Carter1

  11. Fig. 1 Design, processing, and cellular architecture of ultralight microlattices. T A Schaedler et al. Science 2011;334:962-965 Published by AAAS

  12. News Interview Prep: • Communicate Beforehand • Know The Format • Look Your Best • Memorize Your Talking Points • Relax

  13. News Interview Execution: • Relax Some More • Posture, Eye Contact, Expression • Use Your Talking Points • Do Not Rely on Graphics • Be Patient and Polite • Remember to Stop Talking

  14. Questions?

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