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Cool Tools: Recruitment & Retention

G etting Connected: =Program Structure, Advisory Committee, Marketing, and Networking Connections. Cool Tools: Recruitment & Retention. Presented by: Scott Naill  & Tony Trapp Upper Valley Career Center HVAC/R Program. Upper Valley CC HVAC/R Technologies.

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Cool Tools: Recruitment & Retention

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  1. Getting Connected: =Program Structure, Advisory Committee, Marketing, and Networking Connections Cool Tools:Recruitment & Retention Presented by: Scott Naill  & Tony TrappUpper Valley Career Center HVAC/R Program

  2. Upper Valley CC HVAC/R Technologies • The Upper Valley Career Center is located in Piqua, Ohio 20 minute north of Dayton Ohio. In the Fall of 2005 Upper Valley JVS dedicated a 40,000 sq. ft. Science Technology expansion on the main campus and it included a newly built 3,500 sq. ft. HVAC/R lab and training center. The average number of students the last 5 years 35-40 students which includes Juniors And Seniors.

  3. Advisory Committee Partners

  4. The 3 R’s • Relationships! • Relationships! • Relationships!

  5. What Does a Career-Tech. Advisory Committees Do? • Provide information which will update, modify, expand, and improve the quality of Career and Technical Programs • Make recommendations that will strengthen and expand the curriculum and provide assistance in implementing these recommendations • Assist in identifying needs, priorities and evaluating programs.

  6. Advisory Committee members provide valuable services in areas such as: • Student Recruitment • Student Placement • Curriculum Development • Facilities and equipment • Public Relations • Community Needs • Legislative • Financial Support

  7. Student Recruitment • Participate in career fairs • Speaking at Orientation • Recruiting Students in the Community • Help Conduct events recognizing students, employers or others active in helping the program or the school. • Be a guest speaker

  8. Public Relations • Foster positive communications between the school and community • Distribute in office brochures and pamphlets describing the various Career Technical programs offered • Communicating with the board of education about your particular program • Posting information on bulletin boards, submitting news articles on Career Tech opportunities

  9. Financial Support • Establishing scholarship or other financial assistance for outstanding seniors who wish to continue their education/training • Reviewing and recommending budget requests for laboratory equipment and supplies

  10. Some Characteristics of Effective Advisory Committee Members Are: • Genuine interest in helping students succeed • Knowledge of community needs • Willingness to explore new ideas • Time to devote to the committee • Insight • Cooperation • Leadership • Good Communication Skills

  11. Advisory Committee Members may include person who are: • Business and industry representatives • Labor representatives • Community agency representatives • School representatives • Media representatives • Former students (graduates) • Elected officials • Service organization leaders

  12. Teachers Responsibilities • The teacher plays a dual role from leader to helper, depending on the need of the committee

  13. Chairperson Responsibilities • The Chairperson should be elected at the first meeting. • Working with the teacher to plan advisory committee • Developing meeting agenda with the teacher • Presiding over the meeting

  14. Upper Valley CC HVAC/R Technologies Level I Students

  15. How is your program structured?Certificates: • Students receive varies certifications: *OSHA 10 hour training *Lockout/ Tag out training *608 EPA Refrigerant Certification (EPAtest.com) *Scissor Lift/Bobcat Training *DDC “Direct Digital Control” Trane Tracer/ Tridium *CPR *Fire Alarm *NCCER Accredited (National Center of Construction Educational Research)

  16. How is your program structured? Apprenticeship: • We offer an apprenticeship program for those students who qualify. The qualifications are: • 2.5 GPA or higher • 95% attendance or better • Recommendations from all their academic and Career Technology teacher.

  17. What is your job placement rates and average starting wages? • 93% job placement rate averaged over 5 years. • 56% Post-Secondary Rate. This percentage will raise next year with the blending of the apprenticeship/ Tech Prep program. Students will earn Sinclair College Credit via online pilot program which will be in place next school year. HVA 186 Modern Refrigeration Practice advantaged course. • Varies $9.50 hr to $13.50 hr

  18. What methods do you use in job placement? • Employers recruit students their junior year. We like to explain it best as a “Football Draft” Employers scout out the students and make appointments to check on the student’s progress throughout the school year. Students are expected to introduce themselves to the employers when they visit the lab. Students who excel and show maturity will be the first recruited with the higher paying jobs. Soft Skills

  19. What has been the most effective method you have used to recruit students into your program? • Letter sent by employers on their company letterhead. We provide a contact list with students names and address to employers and the employer do the rest! The employers are the ones who sell the program. • Email distribution list of all the employers and supporters of the program. This distribution list helps communicate our needs to the employers. We send the list of students interested and who visited the program through the year • We developed a professional recruitment video with the help of $10,000 National Dissemination Grant. • The video is distributed to students, parents, and associate school counselors.

  20. We don’t need no stinkin’ social marketing…..or do we? • What is it? •   Blogs •   Twitter •   Facebook • YouTube •   Marketing/Branding

  21. Let’s take a look, shall we? • Facebook • www.facebook.com/coolschoolhotcareer • YouTube • www.youtube.com/uppervalleyhvacr • Twitter • www.twitter.com/uppervalleyhvac • LinkedIn • www.linkedin.com/

  22. Social Media Marketing – The Cost • There is no monetary cost at all to set your company up on Facebook, YouTube, Twitter, etc. • Social Media are labor intensive! • Facebook example • Setting up the account – 15 minutes • Creating a plain page – 10 minutes • Customizing your page – 1 week (If you have prior experience • Providing content – Never ending. These media have an insatiable appetite for content. The content is what attracts the customer

  23. Social Media Marketing – The Reason • Recognize that social media are dialogues – people will not always say what you want to hear • Don’t ignore the inevitable – your students are now, or will be on social media. • “Beware of what you post!”

  24. Creative Concept-Branding“Everything We Do Is Marketing” • “A Brand is a Trademark or a distinctive name identifying or representing a product or service”. • Serves as a unifying element • Everything that makes them think of you

  25. Student Handout

  26. Follow-Up Postcards

  27. T-Shirt Handout • “A person wearing a black T-shirt without a brand name is simply wearing it.”- “Build Your Own Brand” by Doug Dovarak

  28. T-Shirt Handout • A black T-shirt with a brand name on it is more than just clothing.- “Build Your Own Brand” by Doug Dovarak

  29. Display Banner

  30. Website/Landing Page

  31. Facebook

  32. Twitter

  33. YouTube

  34. Movie Theatre Promo

  35. Enrollment/Retention Timeline Reminder to Sign Up Letters X Mas Cards Congrats Mailing Encourage Facebook & Website-Followings Thank You Letters Home School Visits PhoneCalls SpudDay SelectAmbass. ECD & Open House Employer Letters Applications Employer Letters Dinner J A S O N D J F M A M J 2nd Look Day Care PackageMailer

  36. Cool Tools: Recruitment & Retention-Q & A Questions & Educated Guesses, Semi-logical Deductions, and Wildly Unfounded Speculations uppervalleyhvacr.com

  37. Contact Info Scott Naillnaills@uppervalleycc.org Tony Trapptrappt@uppervalleycc.orguppervalleyhvacr.com coolschoolhotcareer.com

  38. UVCC HVACR Lab Video

  39. Emerson Climate Technologies –Upper Valley Joint Vocational School The purpose of this proposal is to request funding for an Emerson Climate Technologies Resource Center and additional training resources in conjunction with the Upper Valley Joint Vocational School. This capital support is focused on the school’s new HVAC/R Lab and Training facility, to be housed in the new Science and Technology wing.

  40. Executive Overview • In the Fall of 2005, Upper Valley JVS will dedicate a 40,000 sq. ft. Science and Technology expansion on the main campus in Piqua, OH. This expansion will include a new 3,200 sq. ft. HVAC/R Lab and Training Center. • This partnership proposal seeks to enhance the new HVAC/R facility with a state-of-the-art training center and supporting training resources to enhance learning opportunities for Upper Valley JVS students, as well as Emerson Climate Technologies training programs. • This proposal is requesting $200,000. This capital funding will be used to construct and equip an Emerson Climate Resource Center for training and to support additional HVAC/R lab training resources. None of these funds will be used for operational expenses. • This proposal builds on a long and positive working relationship between Copeland/Emerson and the Upper Valley JVS over the past 25 years.

  41. Upper Valley JVS Partner Merits • Upper Valley JVS is a champion of skills-based learning. • 30 career programs serving 3,000 high school and adult students/year in Miami and Shelby counties. • First Ohio technical center to earn Ohio Award of Excellence (Baldrige-based) Recognition. • The HVAC/R program is a nationally acclaimed program focused on leadership, growth, and academic excellence. • Enrollment has doubled (from 24 to 51) over the past 5 years. • Numerous state and national recognitions for Excellence Bestowed upon the program and Scott Naill, Instructor. • 40 member Advisory Committee (3 Copeland members). Upper Valley JVS and the HVAC/R program are proven “winners” that represent best-in-class academic excellence for our community.

  42. Supporting Documentation – For Reference Only • Current Partnership Activities • HVAC/R Program Enrollment History • HVAC/R Program And Student Recognitions • Value To Emerson

  43. Current Partnership Activities • UVJVS and Emerson/Copeland are partners in a school- to- apprenticeship program which allows selected HVAC/R students to enter into an apprenticeship during their senior year. • For the past 5 years UVJVS has provided training facilities for Copeland’s wholesalers and suppliers. • UVJVS and Emerson/Copeland work together to recruit, educate, and retain HVAC/R students. • Emerson/Copeland continues to donate equipment to the HVAC/R program to provide students with technology for up-to-date hands-on training. • The job shadowing/mentoring program with Emerson/Copeland in the Product Evaluation Labs during the past 5 years has introduced many students to the excellent opportunities in our industry.

  44. Value To Emerson • Supports Emerson Climate Technologies vision of industry leadership and commitment to education in our community. • Provides improved facilities for Copeland Compressor Operation And Service Seminar and Copeland Technical Specialist training (Emerson Educational Services) • Supports our commitments to NATE/ARI/NCCER industry associations • Expands learning opportunities to train future technicians on compressor life test and calorimeter equipment • Provides resources to expand current Copeland training activities to a broader Emerson Climate Technologies level

  45. Upper Valley CC HVAC/R Technologies

  46. Upper Valley CC HVAC/R Technologies

  47. Upper Valley CC HVAC/R Technologies

  48. Upper Valley CC HVAC/R Technologies

  49. Upper Valley CC HVAC/R Technologies

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