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Optimized Computing for Hosting and SaaS

Optimized Computing for Hosting and SaaS. Serguei Beloussov CEO May 19 th , 2008. Welcome to the 3 rd Annual Parallels Summit. Over 500 attendees this year from 20 countries A little over 220 attendees last year, around 150 in 2006

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Optimized Computing for Hosting and SaaS

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  1. Optimized Computing for Hosting and SaaS Serguei Beloussov CEO May 19th, 2008

  2. Welcome to the 3rd Annual Parallels Summit • Over 500 attendees this year from 20 countries • A little over 220 attendees last year, around 150 in 2006 • Over 80 ISVs are here. SaaS for Hosting is happening? • Last year – less than 10 ISVs attended • 37 sessions on 3 tracks • Last year – 25 sessions on 1.5 tracks • Next year summit – expect over 1000! • Special Welcome To Our Platinum Partners

  3. Special Thank You to Our Sponsors • 30+ Sponsors and Exhibitors this year

  4. Agenda Service Provider Industry Update Parallels Vision Summary

  5. Traditional Hosting: Mature, Growing but Slowing • Hosting grew to $8.2B in 2006 (from $6.8B in 2005)* • US Market – represents only 50-60% of worldwide market • By 2011, the market is predicted to grow to $16.4B* • Trend #1: Traditional hosting market is established and growing, but slowing down • Trend #2: Managed hosting and SaaS are the growing segments* • Key Point: Changes may be required to sustain revenues and continue growth 25% SaaS % of Business Software Market Opportunity: $8B increasing to $40B 20% 15% 10% 5% 0% 2006 2011 * source: IDC presentation at 2007 Parallels Hosting Summit

  6. Traditional Hosting: Industry Update • Industry matured- You've grown a lot too • It’s no longer some niche vertical market • But this could also mean – there is more to lose! • Continued consolidating • Hostway->Affinity, Layered->FastServers 1and1 and Endurance ->multiple acquisitions, Melbourne IT ->WebCentral • Rackspace just filed for an IPO • Good for them, good for the industry, read the S1 • Whom could they acquire? • Virtualization continued to grow and replace physical infrastructure • Enabler of SaaS and contributor to overall industry revenue/profit growth • Managed Hosting becoming cheaper and accessible from more players • Virtualization and Automation are enablers – Parallels is working on it Get More Revenues with SaaS Tomorrow: 10:45-11:30am

  7. Applications Collaboration Screen Images Apps Hosting Note that Google’s service offering is starting to resemble website hosting. Internet Giant – Google • Google targeting SMBs with SaaS • Google Sites (collaboration) • Google Apps (productivity tools) • Google historically was not too friendly with ISVs or hosting providers Competitor to providers offering Hosted SharePoint services. Google productivity tools for small and medium sized businesses.

  8. Workspace Email Screen Images Small Business Internet Giant – Microsoft • Microsoft targeting SMBs with SaaS • Exchange Hosted Services (recent announcement) • Workspace (file sharing for office applications) • Small business (web site and domain tools) • Microsoft is partnering with ISVs and hosting providers • Take advantage of the opportunity New offer is targeted at SMBs as well as large providers. Online file sharing for office applications. “may include advertising” Template-based websites with branded email and shared workspace.

  9. Targeting Developers Home Page Screen Images WebStores Internet Giant – Amazon (and others SFDC) • Amazon Web Services? • S3 – Amazon Simple Storage Service • EC2 – Amazon Elastic Computer Cloud • WebStores targets merchants Found Web Services after scrolling down (not in the main departments). Complex usage-based fees which are not understood by typical SMBs. Compete with e-commerce offerings - $60/month plus 7%.

  10. Conclusion: Giants are Fighting • Google is “changing the world” • And is a true new monopoly – regulators shall watch it (!!!) • Microsoft is addressing Google • Microsoft was always friendlier than Google to partners/3rd party • But it must address Google threat • Every other giant IT company must react • Online: Amazon, eBay, FaceBook, Yahoo! • Application: SalesForce, Oracle, Intuit • Hardware: EMC Cloud Computing, IBM Global Services, HP acquires EDS • SI/VAR: entering managed hosting space, have huge assets to leverage • “When forest is cut, woodchips will fly” • English: “You can’t make an omelette without breaking an egg” • Dangerous times are coming for all channel and smaller players • Every time paradigm shift happened – channel and ecosystem reshuffled • IT is moving off the premise: Threat and Opportunity

  11. Could Hosters Do The Same? Stay Competitive – not lose customers • Pricing • Be paranoid about efficiency • Service Levels • Full Automation and Self Management • Critical Service Offerings • Business Class email • Office applications • Channel Offerings • Business Line Applications • Online Marketing integration • Host/own your customers and partners data • In the worst case own the customer: only white-label resell of others services

  12. Could Hosters Do Better? Differentiate – new customers and revenues • Broader Set Service Plans • Broader set of services • Many types and kinds of applications • Example: Blackberry, Goodlink, Antivirus, Antispam for HE • Virtual & dedicated Servers (customer chooses) • Better & flexible upgrade path • Variety of workloads • Variety of sizing options • Automatic upgrades • Stay close with your customers and partners • Example: Share customer ownership with partners • Choose between coopetition and cooperation – for example Microsoft is a good partner – but is Google?

  13. Agenda Service Provider Industry Update Parallels Vision Summary

  14. Parallels Vision: How to Sustain, Improve and Grow? Partnerto staycompetitive Automatefully or not survive Virtualizeor loseprofitability Standardizeor stopgrowing

  15. Partner: Why Parallels is a Solid Partner for You Partnerto staycompetitive

  16. Partner: Parallels Today

  17. Jack ZubarevPresident, Service Provider Mike Riolo VP Sales, Americas Nils Hueneke Managing Director, EMEA Jan-Jaap Jager Managing Director, Asia Doug Johnson Director, WW Marketing Soeren von Varchmin VP SaaS Rob Lovell Director, Alliance Program Michael Gold SVP, Telco & Strategic Channel Partner: Parallels Organization Update • Renewed focus on the Service Provider market • Two business units: • Service Provider • Consumer & Business. • Focused Service Provider Unit Management:

  18. Partner: Investing in Partnerships and Platform • Parallels Alliance Program • NEW program for select Service Providers • Rob Lovell, Director Alliance Program • Parallels Technology Partner Eco-System Team • Focused on development of ISV/SaaS ecosystems for hosters • Soeren Von Varchmin, VP SaaS • Babak Soltani, Business Development • Patrick Correia, SaaS Marketing • Ilya Baimetov, Director Program Management • Parallels Open Platform Team (New!) • Best engineering & management resources • Nick Dobrovolskiy, VP Parallels Open Platform • Development Network Team (8 engineers) • External Platforms Team (13 engineers) • Internal Systems Team (10 engineers) Partnering with Parallels - What We Can Do For You Today: 4:45-5:30pm

  19. Partner: Parallels In The Past 12 Months • Acquisitions • Helm, H-sphere, Sphera, Ensim Pro and ModernGigabyte • Reasons: customers, channel, finance, expertise, engineering offices • Complete integration with (former) Parallels Division • Accelerated delivery of Parallels Open Platform for Service Providers (600+ engineers and lots of IP to cross-leverage) • Shipped over 1mln Parallels for Mac units • Are you using Mac with Parallels? Your customers are! Buy it through our Partner TekServe here (special offer) • Number of major releases • Parallels Server Beta4 (try it), Parallels Virtuozzo Containers v4, Parallels Automation modules – MS CRM, Parallels Virtual Automation, etc; updates to all Parallels Plesk products • Adopted common company brand across all products • Parallels is now recognized by millions of people across the world

  20. Partner: New Company Logo, Tagline, Assertion • New Logo & Brand: • Tagline: • New Assertion: Optimized ComputingTM A worldwide leader in virtualization and automation software that optimizes computing for consumers, businesses and service providers across all major hardware, operating system, and virtualization platforms

  21. Partner: Parallels Vision – Optimized Computing Usage Model Consumer & Business (On Premise) Service Provider(Hosted & SaaS) Parallels Open Platform Ecosystem APS Standard APS Catalog &Marketplace Virtual Templates & Appliances AutomationDev Platform Automation Plesk Expand Plesk Billing License Automation Business Automation Plesk Control Panel Plesk Sitebuilder Virtual Automation Operations Automation Solutions Virtualization Desktop Workstation Server Containers Baremetal/ Hosted X86/x64 Windows Hyper-V Linux Mac OS Xen VMware IA64 System Support

  22. Partner: Parallels Products – Focused Now! Virtualization Automation Complete automation & management of Service Provider Business The best of both worlds with Hypervisor and OS Virtualization Parallels Desktop Parallels Workstation Parallels Business Automation Parallels Operations Automation Parallels Server ParallelsVirtuozzo Containers Parallels Virtual Automation Parallels Plesk Products Virtualization for Hosting and SaaS – Parallels Strategy: Tomorrow: 9:45:10:30

  23. Automate: Parallels End-to-End Automation Automatefully or not survive

  24. Automate: Complete and Integrated Parallels Business Automation Parallels Operations Automation • Powerful Ordering, Billing, Up-sell • Service Management • Back-end delivery of services • Communication • Program Management (coming) • Business Intelligence (coming) • Support for wide range of integrated services and applications • Provisioning • Integrated control panels • Scalable, Distributed Architecture • Extendable and Customizable • Centralized management system Scaling your infrastructure using Parallels System AutomationToday: 11:30-12:15pm (Visit Demo Station if missed) Improving your Business using Parallels Business AutomationTomorrow: 3:00-3:30pm Parallels Plesk Products Parallels Virtual Automation • Server Administration • Application Lifecycle Management • Parallels Plesk 9 SMB Edition • Integrated Parallels Plesk 9 and Parallels Plesk Billing (formerly ModernBill) • Other Parallels Plesk 9 Features • Large Scale Centralized Management • Delegated Management of Virtual Infrastructure • Easy to Use • Complete Virtualization Lifecycle • Cross-Platform Management Configuring Parallels Virtual Automation for Hosting and SaaSTomorrow: 2:15-2:45pm Parallels Plesk Control Panel RoadmapToday: 9:45-10:30am (Visit Demo Station if missed)

  25. Automate: Parallels Automation Momentum • Over 100 hosters with over 500 automation modules • Total live sites: 2004 – 2 2005 – 7 2006 – 36 2007 – 80

  26. Automate: Service and Value Creation with Parallels • Automating full lifecycle of hosted service and software • Installation, provisioning, management, configuration, upgrades, backup, monitoring, DR, license management • For you, your customers, your resellers, end-users, and affiliates • For single tenant, multi-tenant and service applications • For admin, support, finance, marketing and sales personnel • Allowing to deliver full range of services • Sophisticated, integrated, broad and profitable service offerings • For consumers, SOHO, SMB, and enterprise • For variety of vertical industries • In multiple geographies • Under multiple brands • With fully integrated back-office • Billing, ordering, invoicing, service management, business intelligence, help-desk, customer communication, etc. • Let our 350+ automation engineers help to build valuefor You and Your customers!

  27. Virtualize: Parallels Complete Virtualization for Hosting Virtualizeor loseprofitability

  28. Hypervisor OS Virtualization VM 1 VM 2 VM 3 Container 1 Container 2 Container 3 Guest OS Guest OS Guest OS Virtual Hardware Virtual Hardware Virtual Hardware Virtual Machine Monitor OS Virtualization Layer Hypervisor or Standard Host OS Standard Host OS Hardware Hardware Virtualize: Parallels - Best of Both Worlds Hypervisors • Virtualizes access to hardware • Create many instances of virtual HW • Host OS and each guest has full OS • Parallels Server, VMware ESX, Microsoft Hyper-V OS Containers • Virtualizes access to OS • Create many instances of virtual OS • Single, standard OS kernel per box • Parallels Virtuozzo Containers,Sun Solaris Containers, OpenVZ

  29. Virtualize: Introducing Parallels Server Powerful Hypervisor Bare metal architecture w/ hardware accel. for optimal performance Same Tools and APIs as Parallels Virtuozzo Containers Managed through Parallels Virtual Automation Service Level Management Granular control of CPU, memory, disk, networking, I/O (w/ dedication) Live Migration* Move virtual machines with no service interruptions Data Protection Backups* and snapshots* ensure data and applications are protected Parallels Server Demonstration Today: 4:45-5:30pm * Parallels Server 3.2

  30. Virtualize: Parallels Virtuozzo Containers 4.0 – New! • 100+ New Features & Enhancements including: Parallels Virtuozzo Containers Roadmap and Demonstration: Tomorrow: 10:45-12:15pm

  31. Virtualize: Right Technology for the Job

  32. Virtualize: Integrated Virtualization Offering Integrated Virtualization Offering Hypervisor VM 1 VM 2 VM 3 Guest OS Guest OS Guest OS Virtual Hardware Virtual Hardware Virtual Hardware Virtual Machine Monitor Hypervisor or Standard Host OS Hardware Zero Copy Migrations (Restart) UI Integration Single API Single Command Line Single Format Unified Templates/Appliances Unified Management Side by side Upgrade Unified License Keys OS Virtualization Container 1 Container 2 Container 3 OS Virtualization Layer Standard Host OS Hardware

  33. Standardize: Parallels Open Platform & APS Standardizeor stopgrowing

  34. Standardize: APS and Parallels Open Platform Overview • Parallels is building an eco-system for SaaS • ISVs, developers, Service Providers, other industry players. • Standards, programs, support, collaboration, and certifications. • Application Packaging Standard • Unified delivery of applications in hosted environment • Enabling ISVs and Hosters work together • APS Catalog and Marketplace • Collection of APS applications and collaboration effort with all partners • Integrated with all Parallels Automation Products • Virtual Templates and Appliances • Ready to use applications for you. • Integration with Parallels Virtualization Products • Automation Development Platform • SDK, Libraries, APIs, Specifications, PTN, dev resources • Allows to extend or integrate Parallels Automation products Parallels Open Platform Ecosystem APS Standard APS Catalog &Marketplace Virtual Templates & Appliances AutomationDev Platform Application Packaging Standard: Today: 10:45-11:30am(Visit Demo Station if missed)

  35. Standardize: Application Packaging Standard (APS) Success • Over 166 Applications and Growing • Web Apps, collaboration, personal productivity, infrastructure, line-of-business, and more • Commercial, Open Source, Windows, Linux • Hosting Providers Support • ISV Support ARSIDIAN LLC

  36. Parallels: Complete Service Provider Vision Partnerto staycompetitive Automatefully or not survive Virtualizeor loseprofitability Standardizeor stopgrowing

  37. Parallels: Optimized Computing for Hosting and SaaS Partnerto staycompetitive Automatefully or not survive Virtualizeor loseprofitability Standardizeor stopgrowing Parallels: Optimized Computingtm

  38. Agenda Service Provider Industry Update Parallels Vision Summary

  39. Cool Note: Parallels Desktop Virtualization • Parallels Workstation (Lin/Win) • Run different OSs on your desktop • Parallels Desktop for Mac • Run Windows on Mac. • Mac now represent 7% of US PC market. Up-to 20% among your customers • Mac is Cool - good for promos • Ask us about special discount program foryour employees and customers • Special Offer from Our Partner Tekserve at the Summit • Discounts on MacBook, MacBook Pro The NEWMacBook Air • All bundles complete with Parallels Desktop for Mac and Microsoft Windows XP • Brought your Mac with you? • Stop by the Tekserve Booth to get your free copy of Parallels Desktop for Mac!

  40. Summary • Hosting market has matured but continues to grow and could accelerate with SaaS • Number of new (threatening) entrants as market becomes truly large • Parallels is 100% focused on being the best partner helping hosters to compete with bigger entrants and benefit from the opportunity • Over 700 engineers focused on Virtualization and Automation. Close to 10 years in this market • Automation is mandatory to survivie in this changing environment • Automation brings efficiency and is the only way to compete with bigger entrants • Virtualization is important enabler and driver behind the profits • Parallels provides complete virtualization stack with both hypervisor and containers; on the server and desktop • Parallels is building an Eco System to enable you take advantage of SaaS • Parallels Open Platform and most importantly APSstandard!

  41. Call to Action • Learn about APS: www.apsstandard.com • Do not forget our industry track: SaaS starts with software • Visit Demo Stations for all our products • Parallels Automation (all products) • Clustered set-up of Parallels Virtuozzo Containers • Parallels Server Beta4 • Parallels Plesk Control Panel 9 Preview • Take advantage of special Parallels for Mac Offers • We do NEED your feedback • Please do submit suggestions www.parallels.com/feedbackon how we can improve and (maybe) win a prize • Next year summit is January 2009 • Over 50 of Parallels employees are here – will be happy to arrange meetings, answer questions and more! • Hope you could find red shirts in the crowd! QUESTIONS ?

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