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retail PowerPoint Presentation

retail

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retail

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Presentation Transcript

  1. David Clark-Bell • LinkedIn Profile: dclarkbell • Twitter dclarkbell • IT Manager with an Architecture firm: Mountford Pigott • SME previously on three sites in the UK. We are now a single site firm in New Malden, Surrey with 50 employees • Worked with eight suppliers to challenge their solutions • Our contributions have help changed the software and solutions we use everyday retail commercial residential leisure masterplanning design & build mixed use asset management graphics

  2. What’s in it for my company? Value added to raising our public profile • Additional PR that is not part of our core business marketing • Social media and SEO backlinks to our company website • Big business profiling our company • Direct negotiation to influence product development • Associated with innovation and leading edge

  3. Our vendors should focus on SMEs who are an important part of the market “97% UK businesses are SMEs” F.S.B.

  4. An advocate’s perspective: what works and what doesn’t What works well? • Email surveys, phone interviews and follow-up interviews • Incentives such as free software as acknowledgement • Technical assistance in product implementation to overcome challenges • Allowed to be openly critical • Ongoing developing relationship

  5. An advocate’s perspective: what works and what doesn’t What doesn’t: • Onsite video walk-around • Multiple presentations on a variety of dates • Sugar coated case studies • Lack of web based PR • One off, sheep dip intervention

  6. Do case studies influence my purchasing decisions? • Interviews with other firms in same sector • Implementation case studies offer best practice guides to rolling out successful projects • Comparisons and reviews of competitor products – the customer journey in making a purchasing decision

  7. David Clark-Bell • LinkedIn Profile: dclarkbell • Twitter dclarkbell • Thank you. • Any Questions? MountfordPigott LLP 50 Kingston Road New Malden Surrey KT3 3LZ www.mountfordpigott.com admin@mountfordpigott.com retail commercial residential leisure masterplanning design & build mixed use asset management graphics