SNAP – RETAIL AND “RETAIL-LIKE” • Verticals targeted • Hotels (Marriott), asset management (Vanguard), and large telecom (AT&T) • Airlines SAM too small? Pursue if zero incremental effort. • “Retail-like” characteristics • High value, online transaction • Clear products with clear attributes • Many products, many pages • Product groups have value • Insights • Asset management appears to be best initial fit • Hotels, airlines, events require an understanding of date, time, location • Key questions: difficulty of proving value relative to existing solution, value of offering once solved • Telecom (large) (e.g., Verizon Wireless, DIRECTV) a “federated search” problem • Transactional content that is dissimilar in nature (e.g., phones v. plans)
SNAP – RETAIL AND “RETAIL-LIKE” PLAN • Development plan • Time & location signals in search ranking • Federated search • Cross-sell / product recommendations • Vertical-specific ranking attributes & weights • Ranking attributes are well-understood and well-tuned for apparel and/or home retail today • Different attributes / weights to consider for other verticals • Time & location signals in search ranking
SNAP – HIGH VALUE OFFLINE • Verticals targeted • Banking, insurance, automotive manufacturers • Key characteristics • High value offline transaction • Clear products, though with unclear or non-uniform attributes • Small number of products, varying number of pages • Insights / key issues to address • Non-product content search (informational docs) & ranking • Collection of offline data signals • Transactional / conversion, behavioral, etc.
SNAP – HIGH VALUE OFFLINE • Development plan • X
SNAP – B2B (TECH) • Verticals targeted • Computer equipment/components (Dell, Intel), computer software (SAP), networking equipment (Cisco), etc. • Key characteristics • High value offline transaction • Clear products, though with unclear or non-uniform attributes • Varying number of products, varying number of pages • Insights / key issues to address • x
SNAP – B2B (Tech) • Development plan • X