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Advertising Strategies

Advertising Strategies. Chapter Four: Listening. Media is Everywhere!. Average time American teens spend watching TV a day: 4 hours 54% of American kids have a TV in their bedroom Americans have gone from seeing 500 ads a day in the 1970’s to as many as 5,000 a day today

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Advertising Strategies

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  1. Advertising Strategies Chapter Four: Listening

  2. Media is Everywhere! • Average time American teens spend watching TV a day: 4 hours • 54% of American kids have a TV in their bedroom • Americans have gone from seeing 500 ads a day in the 1970’s to as many as 5,000 a day today • http://www.youtube.com/watch?v=gpRQhVd63Y8

  3. Types of Advertisements • Radio • TV Commercials • Internet ads • Billboards • Magazines • Newspapers • Any others?

  4. Hasty generalization • Conclusions or opinions that are drawn from very few observations or that ignore exceptions

  5. Begging the question • Assuming the truth of a statement before it is proven

  6. False Premise • Stated or implied starting point for an argument that is untrue or distorted.

  7. False Analogy • Draws invalid conclusions from weak or often far-fetched comparisons.

  8. Irrelevant evidence • Information that has nothing to do with the argument being made.

  9. Transfer • Builds a connection between things that are not logically connected. • Connection between a product and a positive value. • TV Example: http://www.youtube.com/watch?v=7i4rrcE5qdI

  10. Bandwagon • Technique that encourages people to buy something because everybody else is doing it • Form of peer pressure • TV Example: http://www.youtube.com/watch?v=IZ7EUKsgy1Q

  11. Name-Calling • Intended to inspire powerful negative feelings • Represent a person, product or group as inferior without providing evidence to support the claim • TV example: http://www.youtube.com/watch?v=wAP2yVsgI6c

  12. Card-Stacking • Based on half-truths • Presents only partial information in order to leave inaccurate impression • TV Example: http://www.youtube.com/watch?v=QWVFVNpEJFw

  13. Stereotype • Biased belief about a whole group of people based on insufficient or irrelevant evidence • Ignores the individual • TV Example: http://www.youtube.com/watch?v=8tZR3M7SQwA

  14. Loaded Words • Evoke or draw out strong positive or negative attitudes toward a person, group or idea. • Can create bias • TV Example: http://www.youtube.com/watch?v=TRMjvSxe1x8

  15. Emotional Appeal • Used to provoke various emotional reactions to persuade consumers • Tear-Jerker: http://www.youtube.com/watch?v=R4vkVHijdQk • Inspirational: http://www.youtube.com/watch?v=9op_Bb1C5Oo • Funny: http://www.youtube.com/watch?v=h8qgk5tXuUA

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