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Country Update DACH

Country Update DACH. 3 months marketing plans - D . “Meet the Xperts ” Partnerday in June 11 vendors 5 external Xperts Workshops (Live-Demo, Training, HowTo …). “Mobile Enterprise Eco-System” Roadshow (4 cities) Webcast series Newsletter series. 3 months marketing plans - D .

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Country Update DACH

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  1. Country Update DACH

  2. 3 months marketing plans - D • “Meet the Xperts” • Partnerday in June • 11 vendors • 5 external Xperts • Workshops (Live-Demo, Training, HowTo…) • “Mobile Enterprise Eco-System” • Roadshow (4 cities) • Webcast series • Newsletter series

  3. 3 months marketing plans - D • BDOA CyberCrime Forum • 25th April in Munich • External Working Group • 3 Speakers • Networking • Nordanex Partner Convention in April • 26th and 27th April in Bad Brückenau • System housegroup • Ownboothandspeakerslot

  4. 3 months marketing plans - AT • “Come2gether” in June • 6 vendor presentation slots • Driving technique training • Rallyedriving with professional Rallye drivers • BBQ in the evening • Management Event • WithFortinet & Gold-Partner • 30 Face-to-face meetings • ApplicationVisibilitySurvey • We put a PAN box into the customers network for 2 weeks and create an application report afterwards

  5. Advanced Hardware Replacement program started • Same Business Day delivery of RMA devices • All over Austria • Started for FGT-20C/30B/30D/40C/50B/60C/60D/80C(/100D) • Includes 8x5 Hotline from local team • Call forwarding to UK for 24x7 support • FortinetPromotions • Sold FGT-60C at special price • Started with Fortinet Wireless promotion with the end of March 2013 • FWF for the price of FGT (incl. Services) • Follow-up with new GoAP promotion?

  6. 3 months marketing plans - CH • Newsletter • Housewarmingparty

  7. Best idea

  8. Biggest challenge

  9. Arbor results • 1st Mailshot – Postmailing (Survey & Webcast) • 19 Surveys • 27 registered Webcast, 15 participants (2 from AT) Arbor:  • KnowledgeCentre - „Why IPS Devices and Firewalls Fail to StopDDoSThreats”at heise.de • 22 Leads in 2 days • 5 of themareusefulaccordingto the local Arbor contact Arbor: 

  10. Belux Marketing 2013 • 3 months marketing plans • Recurring activities: • Monthly eDM towards endusers + Channel (25.000 contacts) • Monthly Partner Newsletter (7000 contacts) • Social Media (Twitter, Linkedin, FB)

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