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Broadcast Writing

Broadcast Writing. Criteria for Broadcast News. Timeliness is emphasized Information is more valuable than explanation Emphasize what and where Emphasize news that has audio or visual impact People are more important than concepts

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Broadcast Writing

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  1. Broadcast Writing

  2. Criteria for Broadcast News • Timeliness is emphasized • Information is more valuable than explanation • Emphasize what and where • Emphasize news that has audio or visual impact • People are more important than concepts • Find a problem, find a person that has that problem, and tell us how he or she is doing

  3. Emphasize Immediacy • Use present tense verbs • You can and should use today • If you past tense verb, include time element • Use the latest information

  4. Write Tight and Clearly • Remember, a listener can't reread copy • Stories should be no longer than 150 words • Keep sentences short • Don't be afraid to repeat words or phrases • Double or triple space your copy

  5. Use a Conversational Style • Use transitive verbs in active voice • A transitive verb is a verb that requires both a direct subject and one or more objects • Contractions are OK • Start with attribution • Don’t use quotes in text copy

  6. Broadcast Tips • If a name is difficult, spell it out in parenthesis • Example Weinburger is (WINE BURGER) • Put titles before names and keep them short • The university vice chancellor for institutional research services becomes a university administrator • You can say a hospital spokesman • Use people’s names the way they are commonly referred

  7. Broadcast Tips • Round off numbers • Don't use symbols of any kind • Use st, nd, rd and th after dates • Keep stats to a minimum • Avoid acronyms • Write out thousand, million, etc. – Don't use dollar sign • Write out number if it makes it more clear, 15-hundred, sted 1,500.

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