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This guide delves into the essential elements of writing effective broadcast news stories, structured into three principal parts: the Lead, the Body, and the End. It emphasizes the importance of crafting concise leads, organizing body information logically, and creating impactful endings. With options ranging from summary leads to anecdotal, the text provides vital tips on addressing key questions, maintaining story flow, and wrapping up narratives. Excellent broadcast news writing enhances clarity and engagement, making it a critical skill for aspiring journalists.
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Writing Broadcast News Stories The Beginning (lead) The Middle (body) The End (Pages 33-38 in our textbook)
The Lead, the Body, the End • There are thoughts that should go into each of these three parts of any story, no matter the subject and length • You have a lot of choices with your lead– how you choose to start the story • Better broadcast leads are concise– 12 words of so, not much more
Leads • You have a variety of types of leads from which to choose: • Summary/hard news leads—stress key newsworthiness of the story • “Soft” feature leads using irony, color, humor, anecdote, questions, quotes
The Body of the Story • After the lead, the story needs to continue in a natural, logical manner • Think of organizing the story as a series of main points and supporting evidence • Newspaper-style “inverted pyramid” can be employed: follow lead with facts in descending order of importance • No holes! Be sure to answer most obvious questions (often covered by the 5 Ws of journalism: who, what, when, where, and, if possible, why) • Always try to include the most unique, unusual and surprising elements of a story
Endings are Important Too! • Ending a story or report can be as difficult as starting one • Most of the time you simply finish with the last bit of supporting evidence for your final main point • You can also end by providing a piece of “background” information about someone or something in the story • Or end with what is next going to happen or is likely to happen next • Or end by telling viewers/listeners how to obtain more information • Or use the “circle technique” to “tie the story up” by making a clear connection to something mentioned at the beginning of the story ###