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Revolutionizing Marketing with Real-Time Video: The Future of Online Engagement

The online video marketplace is evolving, marking a new age in marketing driven by real-time video and social media. Engagement and reach have become crucial metrics for businesses, positioning video at the heart of marketing strategies. Live broadcasts enhance connections among publishers, advertisers, and audiences, proving invaluable for product announcements, training, and internal communications. By embracing innovative broadcasting technology, businesses can generate more leads and foster deeper audience engagement at a fraction of traditional costs. Join us in shaping the future of media.

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Revolutionizing Marketing with Real-Time Video: The Future of Online Engagement

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Presentation Transcript

  1. “The online video marketplace is still very young, and we are on the verge of a new era of marketing with the rise of real-time video and social media. For business, it's grown beyond just being about numbers of times the video is viewed, it’s now about engagement and reach. It's no longer a piece of a businesses online marketing plan—it’s at the core of an overall strategy.” —Larry Kless President and Founder of Online Video Publishing

  2. Who We Are • 28 years in the Quality business • TechnorazziLIVE MR

  3. Business Model Shift • What is “new media?” • Live broadcasts are integral to extending and connecting publishers’, advertisers’ and subscribers’ reach JD

  4. The Finished Production From a recent live broadcast JD

  5. Live Broadcast Demo DD

  6. Applications of Live Broadcasts • Product announcements • Educational / training series • Help your user base with “best practices” • Hardware demonstrations • Software demonstrations • Case study applications at customer sites • Internal communication • e.g. Global sales team gatherings DD

  7. Synergy of All the Ingredients Project Mgmt Technology Choreography Live Broadcast Marketing “Lights, Camera, Action!” Artistry Message MR

  8. Targeted Lead Generation • Facts: • Clients can get more leads from a live video broadcast than from a trade show at a fraction of the cost. • The advertiser’s cost per lead is less for a live broadcast than for a customer site visit. MR

  9. Broadcast Station Set ISP Viewer’s Browser Content Deliv Net Our Website Technical Architecture The Internet DD

  10. Lessons Learned • Our first broadcast… • “Success lies on the far side of failure” • Risk management, fallback modes, and system and personnel redundancies • Tests and experiments • Change just one thing and you affect 20 others… 10 you know about, 10 you don’t! • Pricing model JD

  11. Where We’re Headed • Cutting the cord • Partnering with other magazines to share live broadcasting technology JD

  12. Press Resources • www.qualitydigest.com/IMTS2010_press • Press release on TechnorazziLIVE • TechnorazziLIVE promo video (the one you saw playing before the press conference) • TechnorazziLIVE data sheet • This PowerPoint • Recent live broadcast recordings • Quality Digest media kit • Come see us at E4848 • Hexagon demo Thurs 1PM E5115 • Quality Digest • Mike Richman, Publisher • mrichman@qualitydigest.com • 530.893.4095 x1003 MR

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