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Chapter 7: Scarcity “The Rule of Few”

Chapter 7: Scarcity “The Rule of Few”. Written by: Robert Cialdini Presented by: Erika Wolfe and Mae Larimore. Video Example. www.edition.cnn.com. Defining Scarcity. The Scarcity Principle. ( Cialdini , 2001, p. 208). Scarcity and Information Censorship.

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Chapter 7: Scarcity “The Rule of Few”

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  1. Chapter 7: Scarcity“The Rule of Few” Written by: Robert Cialdini Presented by: Erika Wolfe and Mae Larimore

  2. Video Example www.edition.cnn.com

  3. Defining Scarcity

  4. The Scarcity Principle (Cialdini, 2001, p. 208)

  5. Scarcity and Information Censorship Careless Driver: Insurance vs. No Insurance University of Chicago, 1959 Careless Driver: Insurance & Information Ruled Inadmissible

  6. The Scarcity Principle: Optimal Conditions (Cialdini, 2001, p. 219, 223)

  7. Defending Against Scarcity (Cialdini, 2001, p.228-30)

  8. Conclusion

  9. References Cialdini, Robert. (2001) Influence: Science and Practice. Needham Heights, MA: Allyn & Bacon. • Images: • www.edition.cnn.com • Videos: • http://www.youtube.com/watch?v=z3F_eQ1z1F8

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