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Dr. Saima Bashir, Project Director Dr. Erick Kitenge, Co-Project Director

Funding provided by USDA’s Office of Partnerships and Public Engagement. Outreach Education and Technical Assistance for Beginning, Small, Socially Disadvantaged, and Veteran Farmers. Dr. Saima Bashir, Project Director Dr. Erick Kitenge, Co-Project Director

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Dr. Saima Bashir, Project Director Dr. Erick Kitenge, Co-Project Director

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  1. Funding provided by USDA’s Office of Partnerships and Public Engagement Outreach Education and Technical Assistance for Beginning, Small, Socially Disadvantaged, and Veteran Farmers Dr. Saima Bashir, Project Director Dr. Erick Kitenge, Co-Project Director Dr. Fidelis Ikem, Co-Project Director Mrs. JoAnn Danik, Project Administrator College of Business Mr. Paul Salchak Veteran Owned Business (VOB), Ohio

  2. Product Marketing Product Marketing is the process of bringing a product to market. Product Marketing Responsibilities: • Market Success • Customer and Market Knowledge (Understand the customer) Product Marketing Skills: • Creative and Analytical

  3. Product Marketing

  4. Steps to Successful Farm Marketing Identity your farm’s market Set your farm apart Create a farm logo Write a tagline Launch a website Join farm associations Attend farm related events Begin advertising Provide good customer service Establish a marketing budget and colander Evaluate your success

  5. How to market your product Direct Farm Sales Farmers Markets Community Supported Agriculture (CSA) Restaurants The Internet

  6. Potential Outlets Second Street Market https://www.metroparks.org/places-to-go/2nd-street-market/ Shiloh Farmers’ Market http://www.shilohfarmersmarket.com/ OHIO PROUD http://ohioproud.org/ Homefull http://www.homefull.org/

  7. Thank You Questions/Comments

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