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Embracing Sustainability: The Evolution of H&M Brand Strategy

Discover how H&M transformed its brand focus to highlight sustainability, ensuring fast fashion maintains quality. "The new H&M: My H&M" event engages loyal customers with discounts. Newspaper inserts target older clientele, while magazine ads appeal to diverse markets. Interactive websites and social media connect with consumers, showcasing quality and longevity of products. Explore the brand's diversity and inclusive target markets.

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Embracing Sustainability: The Evolution of H&M Brand Strategy

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Presentation Transcript

  1. How FCAG changed it

  2. +focus on all aspects of brand+highlight sustainability+fast fashion doesn’t come at a cost to quality+”The new H&M. My H&M.”

  3. Special Eventbring loyal customers in for discounts

  4. Newspaper inserts-appeal to the older clientele-purchase power for childrens brand

  5. Magazine Ads-appeal to “typical” target market-also used in wide variety of publications-seventeen, cosmopolitan, Parenting, Men’s health sustainability children

  6. More magazine adsmost diversified component

  7. Interactive websitein addition to social media, connects with the consumer

  8. Interactive website-visitors include date purchased-shows quality, clothing can last-shows all different demographics of customers-provides connection to brand

  9. Music- From ATL to LA to ME by Stamps

  10. Which of these brands does h&m not include? • Women’s Plus-size • Children • Men’s plus size • maternity Pop Quiz!! • Which of these brands does h&m not include? • Women’s Plus-size • Children • Men’s plus size • Maternity 2.What country was very upset by the ad in the first slide? (The model in pink bathing suit) a. Sweden b. US c. Germany D. France

  11. 3. Which promotional tool was diversified for the most target markets? • Special event • Magazine ads • Newspaper ads • Commercial 4.What is the new slogan for H&M? a. Our H&M is the new H&M. b. The new H&M. Your H&M. c. Come see the new H&M. Coming soon. d. The new h&m. My H&M.

  12. Questions? Comments?Discussions?

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