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Adding A Convenience Store to WLC

Adding A Convenience Store to WLC. By: Mitch Rollefson and Travis Heyer. Overview. Other Colleges Preferred Space Startup Cost SWOT Analysis Advertisement and Promotion Student Employment. Other Colleges with Convenience Stores . Marquette University 8,365 u ndergrad students

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Adding A Convenience Store to WLC

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  1. Adding A Convenience Store to WLC By: Mitch Rollefson and Travis Heyer

  2. Overview • Other Colleges • Preferred Space • Startup Cost • SWOT Analysis • Advertisement and Promotion • Student Employment

  3. Other Colleges with Convenience Stores • Marquette University • 8,365 undergrad students • Organic Products • Sodexo • Carroll University • 2,625 undergrad students • Beloit College –Snack Shack • 1,359 undergrad students • Partner with Caribou Coffee • Delivery • Student Operated

  4. Comparison to Marquette • Marquette • More students • Larger Area • Student Union is low traffic area, and is not necessary to go through • Wisconsin Lutheran College • Less Students • Smaller area • Campus center is high traffic area

  5. Natural Market - Marquette • Convenience Store • Operated by Sodexo • Student Employment • $125,000 sales/year

  6. Projected Room • Conference room on the West Side of Cafeteria • Private Dining/Meeting Room • 18 ft. x 27 ft. • 486 Square feet

  7. Renovations Needed • Startup Costs • Shelves • Large Coolers (5) • Electrical Wiring/Outlets • Cash register • Vinyl Tile Flooring • Painting • Cash Register/POS

  8. Oliver Construction • Bid = $4,065 • Shelving = $850 • Brackets/liner ft. = $3 • Shelves = $5/ft • Vinyl Tile = $1,215 • $2.5/sq. ft. • Electricity = $2,000 • POS = $1,000

  9. Coolers – JES Restaurant Equipment • $1,300/cooler • 5 Coolers • $6,500

  10. How is this project being paid for? • Pay Upfront • Loan • Donations • Focus on Alumni • Name the Store after them • Partnership

  11. Partnership with Local Companies • Add variety to store • Future Possibility • Allows easy access • Caribou Coffee • Pizza Hut • Bruegger’s Bagels

  12. Revenues vs. Expenses Revenues Expenses Employee Salaries Food products Electricity • Sales

  13. Reasons why Sodexo should take this idea • On average college students spend $91 per week at convenience stores (Associations of College Unions International) • Continuing Relationship with WLC • 95% of surveyed students like this idea

  14. SWOT Analysis • Strengths – On campus, ONE Card • Weaknesses – Start up costs • Opportunities – Student Employment, Positive Outlook on Enrollment, Partnership possibilities • Threats – Pick N’ Save, Speedway

  15. Competitors • Pick N’ Save • Speedway • Closer • WarriorOne Card • Profits go to WLC

  16. Vision 2020 • Increasing students • Need for more options

  17. Food Items • Milk • Eggs • Bread • Frozen Pizzas • Cereal • Frozen TV Dinners • Pasta • Fruits Storage

  18. Advertising • Word of mouth • TV’s around campus • Emails • Social Media Pages

  19. Deals & Rewards Program • Daily/Weekly Specials • Use Social Media to Advertise Deals • Rewards Program • Point System • Milk = 100 points • Frozen Pizza = 200 points • Similar to Speedway

  20. Working Hours/Student Employment • 9 AM to 9 PM – Monday through Friday • 11 AM to 3 PM – Saturday • Closed – Sunday • 95 labor hours/week • $7.25/hr * 95 hrs/week = $688.75/week • $688.75 * 32 weeks = $22,040/school year

  21. Employee Duties • Supervisor • Jim Glinos • Stocking Produce • Keeping Inventory • Open/Close • Ringing up items • Customer Service

  22. Maintenance • Dusting • Moping • Buffing Vinyl (every 6 months)

  23. Conclusion

  24. Sources • http://www.carrollu.edu/newsevents/newsdetail.asp?id=647 • http://www.marquette.edu/about/student-demographics.php • http://colleges.usnews.rankingsandreviews.com/best-colleges/beloit-college-3835 • Jim Glinos • John Nichols

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