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Enhancing Marketing and PR Strategies for Community Engagement in Rotary

The Marketing, PR, and Communications team within the District plays a vital role in enhancing visibility and engagement. We manage the District website, produce directories, and handle communications through emails and social media advice. Collaborative efforts with the Membership Committee focus on PR Grants to boost club marketing initiatives. Current campaigns, like "We’re for Communities," aim to increase awareness and membership through targeted advertising. Clubs can apply for matching grants to support their marketing efforts and design effective communication strategies.

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Enhancing Marketing and PR Strategies for Community Engagement in Rotary

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  1. MARKETING, PR & COMMUNICATIONS NICK DRAKE

  2. Overview • Marketing, PR and Communications fulfil many functions within the District • We maintain the District Website & 1250 online news. • We produce the online and paper District Directories. • We issue virtually all emails from the District • We advise clubs on marketing and PR, provide training and support on websites and social media,we advise on Club communication strategies • We work particularly closely with the Membership Committee on District PR Grants.

  3. Ongoing RIBI Initiatives • Providing that the RIBI club marketing levy is agreed at the next RIBI conference the We’re for Communities Marketing initiative will carry on. • This includes: • Advertising in specialist trade magazines aimed at certain workgroups – last year was “Blue Light sector” • Advertising via selective mailshot • Using Google clicks advertising • Providing “We’re for Communities” advertising material from the RIBI shop. • Results from this year show a four fold increase in the number of hits on the RIBI membership page on the RIBI website.

  4. Continuing District Initiatives • In the forthcoming year we will continue to have funds available to help clubs with their marketing and PR initiatives. • The aim of the funding is not only to help with increasing membership but also to raise the public awareness of what Rotary is. • Any club or group of clubs may apply for a matching grant of up to £250 for a single club or more for a group of clubs. They need to provide a sound business plan, this will be reviewed by the PR grants committee.

  5. We’re for Communities – the video • At all Rotary gatherings there are always a number of people in the audience who have not seen the We’re for Communities video. • Therefore, I will show this video. Every time I see it I draw something new from it. Please use it where ever you can to promote Rotary and the work that it does. • Thank you for your attention – see the video athttp://youtu.be/vUIUbK5nGCU

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