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04 Twitter

04 Twitter. How big is Twitter. Launched 5 years ago 200 million users raised about $360m in capital, including a last round of $ 200m, on a $3.7bn valuation Revenue per user : $0.25 vs. $3 for Facebook. But…. Since 18 months , traffic has been flat.

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04 Twitter

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  1. 04Twitter

  2. How bigis Twitter • Launched 5 yearsago • 200 million users • raisedabout $360m in capital, includinga last round of $200m, on a $3.7bn valuation • Revenue per user : $0.25 vs. $3 for Facebook

  3. But…. • Since18 months, traffichas been flat. • Time spentiseroding. • March 2011: 12 mn 37 sec vs. 14 mn 6 sec per user in March 2010 . • Facebook more than 6 hoursspent per month • 10% of all usersaccount for 90% of the twits

  4. Dick CostoloTwitter CEO • http://allthingsd.com/video/?video_id=0D9AAB1D-7EBE-4D86-BEC0-6A0723D63F92

  5. Twitter is important for news • Itis an effective promotionaltool for value-addedstories • Itallows reporters to actuallypinpointtheirmost loyal audience – and establish a relationshipwithit • Itdoesn’tkill value like RSS feeds.

  6. Example: the Bin Laden coverage • 4-4:30pm — 79 Navy Seals raid Osama Bin Laden’s compound in Abbottabad, Pakistan.

  7. 7:24pm — A former Navy intelligence officer name Keith Urbahn, currently Donald Rumsfeld’s chief of staff (we all discovered the former Defense secretary indeed has one) shot this tweet:

  8. Within one minute Keith Urbahn’s shout was retweeted 80 times. Including by New York Times’ media reporter Brian Stelter. Another minute later, the original tweet had multiplied by 300, triggering instant global speculation.

  9. 9:46pm — The White House communication staff on duty sends a three word “Get to work” email to the press corps. At the same time, Dan Pfeiffer, the White House official serial twitterer sends the following:

  10. 10:40pm – As Barack Obama is still working on his speech, and after frantic phone calls to verify the story, the Times’ national security team and its Washington bureau decide to run a one line mention of Bin Laden’s Death. Ten minutes later, the website shows this:

  11. 10:45pm – All three TV networks interrupt their programming and break the news. • 11:30pm – President Obama speaks live from the White House. 56.5 million viewers watch his address. • 12:45am (May 2nd) — The East Coast edition of the New York Times closes. It contains a 10 pages section titled “The Death of Bin Laden” (NYT’s editor Bill Keller decided to drop the “Mr.”).

  12. Observation #1: Twitter is king. • A well-connected, politically driven staffer leaks the news first. No one knew Keith Urbahn before (see his profile in New York Observer), but his Twitter ID gave him credibility; for his Twitter followers, his post immediately raised a red flag: Rummy’s aide would not compromise his boss by leaking false information.

  13. Between 9:46pm EST and Obama's address at 11:30pm : 15 m Tweets exchanged

  14. Observation #2: As notions, “edition” and deadline are dead. The leaders of the news pack took the straightforward option: dump everything on the internet, as fast as you can and without regard for closing deadlines.

  15. Impact on newspapers' editorial strategy Relying on: • Exclusive • Expertise • Value added • Journalistic firepower

  16. words 8 bylines

  17. Practicalset up a twitter feeds list to cover…

  18. Twitter is less pernicious than search

  19. Eli Pariser Pioneering online organizer Eli Pariser is the author of "The Filter Bubble," about how personalized search might be narrowing our worldview. TED video here : http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html

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