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Ensuring Your Mobile Apps Delight Users & Beat the Competition

Ensuring Your Mobile Apps Delight Users & Beat the Competition. June 24, 2014 Presented by Ben Gray | App Quality Evangelist. APPS ARE THE FRONT DOOR TO YOUR BUSINESS. YOUR APPS HAVE TO DO MORE THAN JUST WORK. 3. THEY HAVE TO DELIGHT YOUR USERS.

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Ensuring Your Mobile Apps Delight Users & Beat the Competition

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  1. Ensuring Your Mobile Apps Delight Users & Beat the Competition June 24, 2014 Presented by Ben Gray | App Quality Evangelist

  2. APPS ARE THE FRONT DOOR TO YOUR BUSINESS

  3. YOUR APPS HAVE TO DO MORE THAN JUST WORK 3

  4. THEY HAVE TO DELIGHT YOUR USERS

  5. USERS ARE MORE VOCAL THAN EVER

  6. 5 REASONS THIS REALLY MATTERS

  7. 1. THE APPS ECONOMY IS ULTRA-COMPETITIVE

  8. 2. SWITCHING COSTS ARE AT OR NEAR ZERO

  9. OpenSignal Android Fragmentation Visualized (July 2013) 3. DEVICE FRAGMENTATION IS GROWING

  10. Business Insider (Business Intelligence Estimates) 2013 4. IT’S NOT JUST MOBILE

  11. 5. THE SPEED OF DEVELOPMENT & TESTING

  12. ARE YOU PREPARED?

  13. A LITTLE ABOUT APPLAUSE • Formerly uTest, the leader of in-the-wild testing • Offices around the globe • Boston, Berlin, San Mateo, Seattle, Poland, Israel and more • Founded in 2007 • Raised 5 rounds, totaling $80 million in funding • Latest round led by Goldman Sachs • Recognized by press and peers • Named one of Forbes Most Admired Companies 2 years in a row • Named one of Inc. 500’s Fastest Growing Companies 2 years in a row

  14. APPLAUSE BY THE NUMBERS 40,000+BUILDS TESTED 2,000+CUSTOMERS 140,000+PROFESSIONAL TESTERS 100 million+APP STORE REVIEWS CRAWLED MORE THAN 1 MILLIONIN-THE-WILD ISSUES REPORTED BY TESTERS

  15. A FEW OF OUR CUSTOMERS • Retail • Media • Travel • Social

  16. A FEW OF OUR CUSTOMERS (CONT.) • Telco • Gaming • Financial • Software

  17. USERS DON’T COMPARTMENTALIZE QUALITY

  18. WINNING APPS & COMPANIES DON’T EITHER

  19. APPLAUSE ENABLES YOU TO ACHIEVE 360°APP QUALITY QUALITY, DEFINED BY YOUR USERS

  20. IN-THE-WILD TESTING SERVICES Testing beyond the QA lab (in-house or offshore) Coverage where your users live, work & play Across devices, OSes & carriers Community-driven Fully-managed service

  21. IN-THE-WILD TESTING SERVICES FUNCTIONAL TESTING Do your apps function flawlessly in the hands of your users? USABILITY TESTING Are your apps as intuitive and easy-to-use as you think? LOCALIZATION TESTING Are your apps primed to thrive in different markets & cultures? LOAD TESTING Can your apps handle the peaks & pressures of the real world? SECURITY TESTING Are your apps protecting your users data & privacy?

  22. APP QUALITY TOOLS APPLAUSE SDK Discover crashes in real time and distribute builds APPLAUSE ANALYTICS Listen to what your users are saying in the app stores 360°APP QUALITY DASHBOARD Access all of your app quality results in a single place

  23. THE APPLAUSE SDK User feedback Crash logs 4 Crash log reporting Bugs & crashes Bugs Tester Product/Marketer Developer End Users 5 1 2 3 In-app user feedback Sentiment analysis Build distribution In-app bug reporting Builds

  24. APPLAUSE ANALYTICS DASHBOARD

  25. USER REVIEW SENTIMENT

  26. CUSTOMIZABLE APP COMPARISONS

  27. 360° APP QUALITY™ DASHBOARD

  28. HOW APPLAUSE HELPS ENTERPRISES • Protecting the world’s largest brands • Today’s biggest brands turn to Applause to ensure their app quality, with app store analytics, crash monitoring and in-the-wild testing, brands can be confident in their apps • Augmenting staff intelligently • No matter the size of your existing QA team, there is always a need for scale on demand – Applause scale your testing efforts intelligently • Lowering app quality costs • Applause can capture issues in-the-wild before your users or your boss, reducing your costs • Enabling the ultimate test coverage elasticity • Leverage the global community of professional testers to test on a variety of devices and form factors as your business demands

  29. KEY TAKEAWAYS • Modern apps require a new recipe for success • Infinitely more variables (devices, OSes, carriers, locations, use cases) • Apps must go beyond merely “good enough” to delight users • Traditional methods & playbooks won’t suffice • Companies must play catch-up • App quality no longer just a CIO & CTO problem; matters to brand & biz • Move beyond lab to where users live, work & play • Inside-out approach is no longer enough • 360°app quality is an integrated, holistic view of app quality • Requires modern tools and analytics that raise the bar on app quality from the perspective of your users • Necessity due to outsized user expectations + voices that travel far & wide

  30. QUESTIONS?THANK YOU Ben Gray | App Quality Evangelist | bgray@applause.com

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