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Rosie the Riveter

Rosie the Riveter. By Norman Rockwell, published on the cover of the Saturday Evening Post on May 29, 1943 Became a female icon of WWII. Rosie the Riveter. Artist J. Howard Miller an artist at Westinghouse, produced this image in 1942 to encourage females to join the workforce.

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Rosie the Riveter

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  1. Rosie the Riveter

  2. By Norman Rockwell, published on the cover of the Saturday Evening Post on May 29, 1943 Became a female icon of WWII Rosie the Riveter

  3. Artist J. Howard Miller an artist at Westinghouse, produced this image in 1942 to encourage females to join the workforce Not to be confused with…

  4. Background • War production and drafting of men lead to the hiring of women • Six million women entered the workforce for the first time • Many were white, middle class women who were encouraged to go to work • The poor and minorities had always worked

  5. Government Propaganda • Between 1942 and 1944 there was a government led effort to recruit women • They produced hundreds of posters, magazine articles and radio commercials that appealed to women’s patriotism • “Women, you could hastenvictory byworking and save your man."

  6. Government Propaganda posters

  7. Women at Work • Employed in war time production factories as welders & riveters • Only earned 60 percent as much as men doing the same jobs • Minorities faced prejudice • Companies refused to hire them, gave them menial jobs and paid less than white counterparts • Roosevelt issued an executive order banning racial segregation & discrimination in wartime industries

  8. Rosie the Riveter • Rosie the Riveter

  9. End of the War • As men returned from the war, women were forced out of the workplace • The media portrayed women’s war work as a temporary sacrifice motivated by patriotism • Vast numbers of women wanted to continue working, they felt dismissed and used by the government • However the recognition that women could work and run a home was significant!

  10. End of the war • Go Home!

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