1 / 18

Dissemination Strategies: What Works for Whom

Dissemination Strategies: What Works for Whom. Elaine Mulligan Dissemination Community of Practice January 26, 2012. The Dissemination Community of Practice Facilitators also include Connie Hawkins of Region 2 PTAC, Lisa Küpper of NICHCY, and Shauna Crane of the Mountain Plains RRC.

hammett-maxwell
Télécharger la présentation

Dissemination Strategies: What Works for Whom

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Dissemination Strategies: What Works for Whom Elaine Mulligan Dissemination Community of Practice January 26, 2012 The Dissemination Community of Practice Facilitators also include Connie Hawkins of Region 2 PTAC, Lisa Küpper of NICHCY, and Shauna Crane of the Mountain Plains RRC

  2. Today’s Agenda

  3. Who is here? • Name and Organization • Which audiences are you trying to reach? (e.g., working teachers, parents, state agency personnel)

  4. Some dissemination mediums Email marketing applications Daily Facebook posts Website posts Wiggio Google+ Twitter

  5. What it takes: What you get: • Money: $10 to $150 per month • Time: Initial training/ experimentation, then a half hour per announcement • Scaffolding: Working through email blocks, managing bounces • Users reached: Best for private individuals, school districts, states • Integration with: Facebook, Twitter, link to website • Analytics: Great! Tracks opens, link clicks, more Email Marketing

  6. What it takes: What you get: • Money: $0 • Time: Several hours to build your page, then about a half hour a day to post and build connections • Scaffolding: Takes a while to break down veteran educators’ resistance • Users reached: Families, young educators, non-profit organizations • Integration with: Twitter, web page (can drive traffic) • Analytics: Embedded, with weekly reports Facebook Posts

  7. What it takes: What you get: • Money: $0 • Time: A couple of hours to set up and connect to partners, then manage in 5-minute increments • Scaffolding: Slow to build a following, but over time you will build a useful network • Users reached: Young professionals, professional organizations, non-profits • Integration with: Facebook, website (drive traffic) • Analytics: Several providers with some basic free info (we use TwitterCounter) – coming soon within Twitter Twitter

  8. What it takes: What you get: • Money: $0 • Time: Varies • Scaffolding: This is brand new – pages were just allowed in November 2011. It’s an emerging medium. • Users reached: Few – best for closed group. Circles allow targeted posts, Hangouts give FREE video conferencing • Integration with: Google Docs, all Google applications (including Google search!) Google Plus

  9. What it takes: What you get: • Money: $0 • Time: An hour or so to set up and connect to partners, then post as needed, with options for daily updates from group members • Scaffolding: Some learning curve • Users reached: Ideal for closed groups (invitation based) • Integration with: Email, iPhone app • Analytics: None Wiggio

  10. What it takes: What you get: • Money: Depends on who has website admin status (staff or consultant) • Time: Varies • Scaffolding: Can be considerable – takes a skilled or fearless staff member • Users reached: All • Integration with: Facebook, Twitter, newsletter (be sure to DO the integration) • Analytics: Google Analytics (free) Website Posts

  11. Let’s talk about it . . .

  12. Measurement – it counts!

  13. Google Analytics Google Analytics 101 power point http://nichcy.org/wp-content/uploads/docs/dissemcop/GoogleAnalytics101.ppsx

  14. Facebook Analytics

  15. Twitter Analytics http://www.readwriteweb.com/archives/top_twitter_analytics_tools.php

  16. Newsletter Opens

  17. For more information . . . • NICHCY.org/dissemination • Mashable.com • www.NTEN.org Or post/email this Community via: • Dissemination community on Tacommunities.org (http://tacommunities.org/community/view/id/5008) • TA&D Dissemination group on NING (http://tadnet.ning.com/group/dissemination)

  18. Let us know how we’re doing! Please complete the brief web conference evaluation at http://survey.constantcontact.com/survey/a07e5hp91e9gx3oid4r/start

More Related