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Importance of Media Procedures for Effective Industry Communication

Effective media procedures are crucial for ensuring public support and building industry credibility. Well-organized responses reduce stress and support seamless communication during crises. The PVA Executive Director serves as the official spokesperson and is responsible for all communications, though delegating is permitted. Members are encouraged to communicate directly, while industry inquiries should go through PVA. Key guidelines emphasize promptness, honesty, and the importance of fully addressing reporter inquiries, avoiding gossip, and managing sensitive topics. A comprehensive communication plan is essential for proactive and effective media relations.

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Importance of Media Procedures for Effective Industry Communication

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  1. PVA Media Procedures April 2, 2007

  2. Why do we need media procedures? • Effective communication insures public support for industry • Organized response builds credibility and usefulness as a media source • Less stress for everyone when there is a known plan in place

  3. Policy Statement • PVA Executive Director: • Official spokesperson • May delegate • Coordinator in emergency

  4. Media Procedures • Members may always speak for themselves • Industry or industry segment inquiries referred to PVA

  5. Guidelines for Media • Obtain name of reporter and publication • Be prompt, helpful and honest • Understand their questions • No gossip, no “no comment” • Fully disclose when stating opinion • Taboo issues: legal, personnel, crisis

  6. Industry Emergency/Crisis • PVA Executive Director responsible for all association communications • PVA Web site will be key medium

  7. What’s Next? • Media Procedures • Develop Comprehensive Communication Plan • Timing of regular releases • Proactive story placements • Crisis Plan

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