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Creative Redesign and Promotion of Mixfits with Animation and Live Action

Our group aims to revamp the Mixfits brand by redesigning the logo and creating an engaging promotional video. We plan to combine animation with live-action footage, drawing inspiration from works like "Who Framed Roger Rabbit." Our ideas include 3D elements of the new logo within the University grounds, a series of posters, and fast-paced clips that humorously depict student life. We will also explore contrasts in daily routines through innovative editing techniques. This approach is designed to meet both the creative brief and client's expectations.

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Creative Redesign and Promotion of Mixfits with Animation and Live Action

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  1. Integrated Project Mixfits For this module our group intends to 1. redesign the logo, 2. Create a promotional video using various software and camera techniques, 3. meet the requirements of the brief and the client.

  2. Ideas Some of the ideas we have come up with include: - Mixing animation and live action footage to illustrate the scene e.g Who Framed Roger Rabbit. - 3d elements such as the new logo or text floating in a scene within the grounds of the University. - "A day in the life of a student" - A series of promotional posters - Sequences of fast cut clips showing day to day activities, a slightly comical take on student life. - "Savin' Me" style text floating above students heads - Editing speed representative of the scenes e.g fast paced at start, slower as the day goes on/start drinking. - Morning routine repeated, contrast between normal day and a hungover day.

  3. Examples Dexter: Intro - http://www.youtube.com/watch?v=ej8-Rqo-VT4 W.F.R.R: Animation on Live Action - http://www.youtube.com/watch?v=sqHdV51qMvg Angry Birds 3D - http://www.youtube.com/watch?v=7KMD_gRXIHU&feature=fvst Snatch: Fast editing - http://www.youtube.com/watch?v=wyKBSy6rgdY Shaun of the dead shop scene - http://www.youtube.com/watch?v=LezhfeKyCx8 NicklebackSavin' me - http://www.youtube.com/watch?v=_JQiEs32SqQ&ob=av2e

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