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Media@Work Integrated Project: Enhancing Organizational Narrative and Collaboration

This integrated project focuses on leveraging innovative applications and enabling technologies to enhance collaborative media content creation and sharing within workplace communities. By harnessing the tacit communication bandwidth through media use, it boosts knowledge transfer, decision-making, problem-solving, creativity, and more. Deliverables include user-centric design, research, communication strategies, enabling tools, content management, systemic innovation tools, and a toolbox for applications. Emphasizing the importance of organizational narratives, this project seeks to capture and exchange complex stories shared in various workplace settings to enhance effective communication. The goal is to introduce ambient intelligent media systems that are intuitive, universally accessible, and capable of naturally evolving without strict rules.

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Media@Work Integrated Project: Enhancing Organizational Narrative and Collaboration

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  1. Media@Work Integrated Project Concept Contact: Paul Ormerod on pfo@harston.demon.co.uk Timo Saari on saari@hkkk.fi

  2. Media @ Work Integrated Project organisational narrative collaboration (”social glue”) organizational memory learning and personal growth • innovation and creativity • efficiency, performance • inclusion, trust, cultural realignment • fun at work (emotion + cognition) “This IP intends to build innovative applications and enabling technologies to facilitate collaborative rich media/content creation and sharing in workplace communities ” The use of media in the workplace enables the tacit communication bandwidth to be harnessed. This significantly increases: Working tasks most benefiting from increases in tacit communication bandwith are during the transfer and creation of knowledge decision making persuasive narratives problem solving creation and innovation

  3. Deliverables • User centric design and scenarios • Basic Research • content community • dialogical communication/media research • organizational and team psychology at work • Enabling tools and technologies • Open and rich content management • Group behavior • Tools developing systemic innovation • Workplace design • Toolbox for applications • Applications and trials • Validation

  4. It is a holistic extension of knowledge transfer we call ‘Organisational Narrative’ • Important and complex stories lie at the heart of business… but they are exchanged: • at the water cooler • at the sports club • in the pub after work • at the dinner after the conference • at the confidential heart-to-heart appraisal • Organisations are challenged to find a way of capturing and exchanging this narrative…to introduce ambient intelligent media systems to increase the core business value of effective communication • Must be intuitive and easy to use • Must be accessible universally in all parts of the work community • Must be capable of growing naturally, without too many ‘rules of engagement’

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