1 / 11

Project concept & Media strategy

I’m Blue. Project concept & Media strategy. Index. Reminder The concept Media strategy What’s next. Reminder. Themes: Enjoying the chaos & Honour the old respect the new. Motto’s: Everyone contributes individual to a whole Creating solidarity Low individual effort

prue
Télécharger la présentation

Project concept & Media strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. I’m Blue Project concept &Media strategy

  2. Index • Reminder • The concept • Media strategy • What’s next

  3. Reminder Themes: Enjoying the chaos & Honour the old respect the new • Motto’s: • Everyone contributes individual to a whole • Creating solidarity • Low individual effort • Create new history, respecting the old Target group: All citizens of Delft

  4. The concept • Using bricks as a canvas • Delft residence can customize their very own piece of Delft that is here to stay • Creating a place/area that becomes a iconic area near the ‘spoorzone’ • Adding your Delft identity

  5. The place

  6. New details • QR-code on brick • Incorporate extra information with customization • Used to register position of bricks in structure • Small exhibitions • Cover time, keep enthusiasm • Taylor exhibition events to neighborhood

  7. Media strategy • 5 phases • Start based on curiosity • Using different media to reach whole target group

  8. The tease • Glue bricks • Activate newspapers • Project name arises • Pre website

  9. The confession • Last glued stones revere to real website • Explain project • Invite to join • Stay informed • Follow own brick • Events start

  10. What’snext • Detailing of different phases (especially the tease) • Estimate costs • Decide different website options • Visualization

More Related