1 / 11

Concept Media/evtl. Sponsoring

Concept Media/evtl. Sponsoring. 1. Objective 1/2. Make CO known in the Romandie Make Scool known in the Canton Geneva Target public Schools Parents Kids Sport "enthousiast Politicians. Objective 2/2.

jerzy
Télécharger la présentation

Concept Media/evtl. Sponsoring

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Concept Media/evtl. Sponsoring 1

  2. Objective 1/2 • Make CO known in the Romandie • Make Scool known in the Canton Geneva • Target public • Schools • Parents • Kids • Sport "enthousiast • Politicians

  3. Objective 2/2 • Attract non orienteer(ors) as spectactors to the Post Finance sprint in geneva (maybe St-Cergue) • Increase the numbers of participants to the CO CERN Spring/Autumn cup • Become a supported sport by the education department of the Canton Geneva?

  4. First step – increase Visibility • Orienteering is not that visible in the Romandie • As a first step we need to make some public relation of general nature for the sport • Tribune de Genève (dossier complet) • TSR – regional news • Interview of Lennart with Léman Bleu • In combination with the first sCool events

  5. Second step – attract sponsors • Once we have some media coverage from Scool we will be able to attract sponsors • Ideas • Migros bag – are you lost? No GPS etc? • BCGE (check with Postfinance) • SIG • Course d'escalade (check with their sponsors) • SOLV (check with their sponsors)

  6. Third step political buy-in • C. Beer and M.Tornare should be approached at a certain moment in order to get their support (maybe only for a few lines on the website or the official program) • Maybe a special political orienteering meeting could be organised (if possible with media coverage)

  7. 4th Step – Media coverage of NAT and World Cup • This needs to be closely coordinated with SOLV and Postfinance sprint • Local news (léman bleu e.g. – for the training with the Stars and the kids ahead of the WC)

  8. Risks • Nobody cares • No sponsoring • Difficult message to be passed • No real buy-in from authorities

  9. Tools • Try to use the network of the Course d'Escalade • Marathon of Geneva • Swiss Olympics • SOLV – IOF • Personal contacts with potential sponsors, media and politicians

  10. Scool – TdG • As soon as we have a first date for the first sCool event – TdG will make an article • Content • What is orienteering • What is the aim (increase visibility) • What are the events planned • What is sCool • How does it work • History • Events to come

  11. Tbc

More Related