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Digital Music

Digital Music. Music in the Digital Age: from online to mobile Helen Shaw MD Athena Media, Dublin May 22 2007. Music as art & commodity. ‘ without music, life would be a mistake .’ Nietzsche

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Digital Music

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  1. Digital Music Music in the Digital Age: from online to mobile Helen Shaw MD Athena Media, Dublin May 22 2007

  2. Music as art & commodity • ‘without music, life would be a mistake.’ Nietzsche • ‘music expresses that which cannot be said and upon which it is impossible to be silent’. Victor Hugo

  3. Music content and media • Music is both a mass and a one-to-one communicator – from live to production • Ideal match for digital age • Democratising creation and use • Soundtrack of life • Language of youth culture

  4. Digital space – digital music • Myspace – 180 million users • Bebo – over a million in Ireland • YouTube – 100 mill clips a day • iTunes – 40 million a day • Amazon – Classical Blowout • Mobiles+music – all content going wireless and mobile

  5. Music like water • Gerd Leonhard • www.musicfuturist.com • Digital music utility licence • Future lies in free flow of music • BBC and Beethoven experience -free music can grow audiences and sales

  6. Music & Rights • Digital music model – music you like to share, when and where you want it • Napster revolution still underway • iTunes launching DRM free music (EMI) • Microsoft to follow • eMusic – DRM free music sales online • 2006 – 2 billion DRM tracks to 20 billion DRM free

  7. Digital & Ireland (ComReg) • Broadband – 12.2% (end Dec 06) • Internet users- 49% of homes • 73% of broadband are home users • 111% mobile penetration • 1.6 bill SMS a quarter • 51% of all homes get digital TV • 11% download music

  8. Feb 2004 – ‘podcasting’ – Guardian 2.5 million mob podcast users in UK 17 million US -70% growth in six months (Pew download research) 75% through iTunes Over 90,000 podcasts Over 46% used are music -US Podcasting – the story so far

  9. Ireland and digital music • More downloads than CDs sold • 10% of Irish Internet users use podcasts (3% every day) • Average audiences in hundreds • Total downloads on 02 Making Waves 40,000 (just over a year)

  10. Classical music in a digital age • Messiah J and the Expert - Bloodrush • Sweetbox – Everything’s Gonna Be Alright • Anuna:Sensation – Whispers of Paradise

  11. 02 Making Waves • Weekly online radio/podcast channel • The Chakras – 10,000 downloads – embedded podcast in • www.myspace.com/thechakras • Used sms+bebo/myspace audience to push their latest album on radio • Using online as engine to push sales and gig tickets

  12. Irish digital music space • Cora Venus Lunny: musician • www.myspace.com/coravenuslunny • Her own site offers MP3 samples/photos/media and bio • She uses myspace to sample her work and blog

  13. Irish digital music examples…. • RTE Lyric fm – Mozart/Lyric Commissions (2004) (Frankie Gavin) • www.kilkennymusic.com (gigs/blogs/events) • IMRO – online music section –blank

  14. Digital Music – what next? • Connecting is key – being where ears are - ubiquity • Value is in creating an audience • Move from DRM to ‘open’ access • Sales flowing from events/unique productions/live performance – unique quality

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