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5 Tips To Boost eCommerce Sales During Festive Seasons

The last quarter of the year is observed as a festive season in almost every part of the world. Even in India, the festive season starts in September. This is the time when people spend heavily. How will you boost your eCommerce sales during the festive seasons?

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5 Tips To Boost eCommerce Sales During Festive Seasons

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  1. 5 Tips To Boost Ecommerce Sales During Festive Seasons

  2. 1] Using Festive Theme on Landing Pages • Have you observed how shopping malls in the metro cities create a theme of festivals? It is common to spot Halloween theme, Diwali theme, Christmas theme, Valentine’s theme, and many more. It creates an aroma of excitement among the visitors. • The same strategy can be implemented on eCommerce websites. Several brands like Walmart, Neiman Marcus, Wayfair, Nike, Tesco, and many others are already using it.

  3. 2] Recovering Abandoned Carts Using Festive Offers • You are losing money on every abandoned cart. As per Statista, 88% of the online shopping orders were abandoned. But there is good news. • Customers with abandoned carts are the easiest to convert. It implies that they were about to buy your product but stopped because of some reason. Make this flow easier by offering festive offers. • If the user needs a product and you are providing some offers on the same product, then it highly possible to convert that user.

  4. 3] Running Email & SMS Campaigns with Festive Products • Since we already targeted the users that have abandoned the cart, let’s focus on the users that visited the eCommerce store and provided us with some data. These users come in MoFu (Middle of Funnel) of our marketing funnel. • It could be an email ID or mobile number. These are the leads that have some awareness about your eCommerce store and products. • Target them using email campaigns or SMS campaigns or both. Based on the model of website and data collection, you can promote your festive targeted products.

  5. 4] Running Social Media Contests Using Ad Campaigns • Several brands run social media campaigns to engage with their target audience. Some brands with large social media pages leverage their organic reach as well. • However, organic reach is not well-targeted, which can lead to a poor conversion rate. Run targeted Ad campaigns instead. After all, this step is going to boost your sales. So, there is nothing wrong to invest a bit in social media ad campaigns. • Brands have been organizing events, contests, games, and interactive sessions for festivals.

  6. 5] Optimizing Thank You Pages With Vouchers and Festive Wishes • After implementing all the strategies mentioned above, it is important to make the existing customers, as well as the new customers, feel homely and special. After bringing a customer and converting, there is no fun left. • Don’t let that happen. Give some more perks as a surprise element. Once your customer paid for the order, the eCommerce page gets redirected to a ‘Thank You’ page. This page is where you can leverage the space instead of just giving a thank you note. • Customize this page for the festive wishes and attach some vouchers or discounts for your other products. In this way, you are pitching for another product that might get sold due to the offer.

  7. Thanks www.cpcbusiness.com

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