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Promoting Quitlines and Preparing for Call Increases

Join Randi Lachter, MPH, for an insightful webinar on promoting quitlines alongside tobacco tax increases. Learn how policy changes can significantly boost quit attempts, and discover resources available through NAQC to support your efforts. This session covers strategies for estimating the impact of increased call volumes, effective communication methods, and collaborative approaches to enhance cessation initiatives. Gain actionable tips for preparing for implementation, handling call surges, and advocating for necessary funding to improve quitline services.

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Promoting Quitlines and Preparing for Call Increases

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  1. Promoting Quitlines and Preparing for Call Increases Randi Lachter, MPH Manager of Policy Initiatives Webinar: Promoting Cessation Around the Federal Tobacco Tax Increase March 5, 2009

  2. Key Messages • Promoting quitlines during policy change can increase quit attempts • NAQC has readily available resources • Suggestions for estimating impact on call volumes • Strategies for handling increased call demand

  3. Promoting Quitlines During Tax Increases • Quitlines’ potential role • Background and resources NAQC Playbook: www.naquitline.org/playbook • Framing the Cessation Message • Collaboration Strategies • Preparing for Implementation • Ideas and Strategies • Tracking Success • Tips to Prepare for a Tax Increase • NAQC Fact Sheet -- Tobacco Tax Increases: Promoting Quitlines to Maximize the Cessation Benefit

  4. Estimating Increase in Quitline Calls • Factors to consider • Current price • Prevalence rate • Level of planned promotion • Media coverage • Tobacco-related policies and timing • Others • Working with service providers • Examples NAQC Resource • Playbook section on Tracking Success

  5. Handling Call Surges • Monitor and adjust level of promotions as needed • Develop a contingency plan with quitline service provider • Options to consider include staffing, service level and technology approaches NAQC Resource • Playbook section on Preparing for Implementation

  6. Increases in State Tobacco Taxes • Promoting quitlines • Advocating for additional quitline funding NAQC Resource • Issue Paper – Tobacco Cessation Quitlines. A Good Investment to Save Lives, Decrease Direct Medical Costs and Increase Productivity

  7. Summary of Resources • Playbook www.naquitline.org/playbook • Fact sheet - Tobacco Tax Increases: Promoting Quitlines to Maximize the Cessation Benefit http://www.naquitline.org/pdfs/NAQC_FactSheet_TobaccoTaxIncreases.pdf • Issue Paper: Tobacco Cessation Quitlines. A Good Investment to Save Lives, Decrease Direct Medical Costs and Increase Productivity http://www.naquitline.org/pdfs/NAQC_IssuePaper_TobaccoCessationQuitlineAGoodInvestment.pdf

  8. For Additional Information Contact Randi Lachter at: rlachter@NAQuitline.org

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