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From Print to pixels

From Print to pixels. The Washington Post’s TRANSITION Into the Digital Age A Case Study. Mark Potts CU Digital News Test Kitchen 12/7/11. In the Beginning. A trip to Silicon Valley…and Japan. The Call to Action. The Post should “design the world’s first electronic newspaper…

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From Print to pixels

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  1. From Print to pixels The Washington Post’s TRANSITION Into the Digital Age A Case Study Mark Potts CU Digital News Test Kitchen 12/7/11

  2. In the Beginning A trip to Silicon Valley…and Japan

  3. The Call to Action The Post should “design the world’s first electronic newspaper… “Our electronic Post should be thought of not as a newspaper on a screen, but (perhaps) as a computer game converted to a serious purpose. In other words, it should be a computer product.” – Washington Post Managing Editor Bob Kaiser Memo to Post Publisher Don Graham, Aug. 6, 1992

  4. September 1993: PostCard

  5. Not So Fast “I don’t want to create another Compuserve. … If we can come up with an electronic equivalent of the crossword puzzle, I’ll be happy.” – Don Graham, December 1992

  6. “All we’re doing is inventing the future.” – Bob Kaiser, somewhere over Middle America, April 1993 To Boulder…and Beyond

  7. How To Spend $250 Million “We recommend that The Washington Post create a new corporate electronic media unit to aggressively develop new products and services that will protect our current revenue base and create new streams of revenue.” – The Digital Ink Business Plan, October 1993

  8. Washington Post Online November1993

  9. Two Days in Silicon Valleyfrom My Notebook, January 1994 • Intel: “Very interested in cable to PC” • Mosaic (seen at Hewlett-Packard) • “Developed by U of Illinois” • “Internet information browser” • “Assembles multimedia info from various sources on the net.”

  10. From prototypes to product Washington Post Extra/DiGITAL INK MAY 1995

  11. The MYTH OFNEWSPAPERS’ORIGINAL Sin Did newspapers forget to charge online?? (NO!)

  12. Reality Check: 1995 “The marketplace is telling us something we may not want to hear.” – Washington Post internal memo, January 1995

  13. The Move to THE Web WashingtonPOST.com is born

  14. WashingtonPost.com First Edition June 19, 1996

  15. 2000: The Dot.Bomb Bust Newspapers Declare Victory! The Internet—Just a Fad! (We told you so) All Is Well! All Is Well! Meanwhile, in Silicon Valley…

  16. From Print to Pixels Newspaper Industry Trends • Revenue down 50 percent since 2005 • Circulation down 25 percent since 2005 • Newspaper sales: <30 million copies a day; 1940: 40 million

  17. WashingtonPost.com Today

  18. WashingtonPost.comToday

  19. WashingtonPost.com Today • 12 million unique visitors/month • 190 million page views/month • 90% of traffic from outside the DC area • Annual online revenue: About $100 million • But down 14% in latest quarter • Print circulation • 1993: 832,000 daily; 1.1 million Sundays • 2011: 519,000 daily; 737,000 Sundays

  20. WashingtonPost.com Today • For the most part, a newspaper on a screen • Print-first mentality in newsroom, business side • Local coverage de-emphasized • Strong competition: Politico, BGov, TBD • Some innovation: • Facebook Social Reader app • iPad app • Trove • Online discussions • Emmy-winning online video

  21. What Does It Mean To Be a Newspaper Today? • Digital First • When do you stop the presses? • Aggregation and Curation • Do what you do best—link to the rest • Be Mobile/Location-Aware • Hyperlocal—Own Your Market • Niche Products—Focus • Engage the Audience • News is a conversation, not a lecture • Use social tools • Explore New Business Models • How do we pay for news? • Innovate, innovate, innovate

  22. The Best Story We’ll Ever Cover

  23. The Best Story We’ll Ever Cover Is Journalism in Peril? • No: Newspapers, magazines and broadcasters are in trouble • Their fundamental business model is broken • Journalism ≠ newspapers (or magazines, or broadcast) We’re in a Golden Age of Journalism • There’s more journalism, being committed in more ways, by more people, than ever before

  24. The Best Story We’ll Ever Cover “No one experiment is going to replace what we are now losing with the demise of news on paper, but over time, the collection of new experiments that do work might give us the journalism we need.” – Clay Shirky Newspapers and Thinking the Unthinkable, March 2009

  25. “All we’re doing is inventing the future.” – Bob Kaiser, somewhere over Middle America, April 1993 A Final Thought It’s up to YOU to invent the future!

  26. “If you believe, as I do, that many of those institutions are so mismatched to the task at hand that most of them face a choice, at best, between radical restructure and outright collapse, well, in that case, you’d probably find the smartest 25 year olds you know, and try to convince them that now would be a pretty good time to start working on Plan B.” —Institutions, Confidence, and the News Crisis, Dec. 2, 2011 PS, From Clay Shrky

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