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The history of the energy industry is marked by key years and events that have altered the industryu2019s trajectory. maturing long-term energy trends, collapsing oil prices, and long-term ramifications of the COVID-19 pandemic u2013 and how these events will push energy companies to adapt their business models driven by the evolution of a different energy consumer
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Energy 2020 - A slingshot to a different energy future The unique set of circumstances this year = may change the industry’s priorities and the strategies and fortunes of energy enterprises An industry already in transition Favourable renewable energy economics, growing public awareness of energy choices, accelerated decarbonization, decentralization and democratization A COVID-19 reset Unpredictability and unreliability of oil prices, increased energy transition investments by Oil behemoths, Global demand for oil in April 2020 is expected to reach 1995 levels Supply Chain Examine supply chain risks and re-define sourcing strategies, logistics, planning, governance and contracts. More resilient, agile, de-risked supply chain will be the key Enterprise Priorities Remote working, investments in enterprise capabilities driven by IoT, AI, digital twins and augmented reality Consumers will be different, but how? Shift towards working at home and prioritize planet-friendly renewables and low-carbon energy Consumer Demand Opportunities for new products and solutions aligned to new realities in customers' lifestyles and new age start-ups Stimulate Innovation Leveraging data and analytical insights to truly understand shifts in consumer mindsets and preferences, transform ways-of-working to enable faster customer centred innovation Accelerated Shift Focus would be to digitally enable customer engagement channels and enterprise cloud adoption Transformation Strategic Shift Value Proposition Digital Consumers
Energy 2020 Long term energy market trends Oil price collapse COVID impacts 2020 Energymarket turbulence & inflections A different energy consumer A different energy company • Lifestyle changes • Financial changes • Work changes • Social changes • Accelerated digitization • Intense disruptors • Changing customer • Energy transition
Energy 2020: A different energy consumer How might the changes impact priorities across your customer-facing value streams? Non-tariff Products & Partnerships Tariffs & Contracts Sales & Marketing Customer Engagement & Service Brand & Reputation How are your customers’ lives changing? Lifestyle Attributes: Consumption changes (energy & other products), digital shifts, DIY uptake, etc Financial Attributes: Employment status, incomes, affordability, vulnerability, etc Discover changes in customers’ priorities & preferences Define near-term customer-value opportunities Identify strategic long-term opportunities Re-assess your long-term business strategy • Your Goals • Customer growth, satisfaction & loyalty • Future-fit business & operational models • Profit and revenue growth Work Attributes: Changes in work patterns, WFH and commute impacts, etc Social Attributes: Safety, social distancing, empathy for essential services, volunteering, etc Tools to enable a robust analysis • Refreshed Customer 360 models • Refreshed Customer Segmentation models • Updated customer persona definitions • Updated customer journey maps • Design-led agile business & IT innovation • Rapid prototyping & validation
Energy 2020 : A different energy company How might the changes impact priorities across your operational value streams? Work Management Assets & Operations Front & Back Office Supply Chain Safety, Risk & Compliance Energy 2020 - Forces of change Accelerated Digitalisation At-scale digital-enabled changes to work practices & operations Do more remotely. More efficiency in the field More remote sensing & asset monitoring Federated, WFH-enabled operations Predictive, visible, 3D Printing-assisted New capabilities & protocols for safety, health & skills training Adaptive cybersecurity capability to enable Security of WFH and remote work Behind-the-meter devices and endpoints Wider DER footprint and orchestration Intense Disruptors High-impact events that need deep operational resilience Flexible work prioritisation & crew management Flexible critical ops, decoupled non-critical ops Agile forecasting, prioritising & allocation of work Reimagined, flexible, risk-calibrated Changing Customer Sharper inflections in customer preference & behavior trends Customer-aided ops. Reconfigured service protocols More VPP, micro-grid & behind-the-meter participation Agent-light, digital-led customer service Customer/ prosumer-adaptive supply chains Energy Transition Sustained trends, reinforced by 2020 events Flexible capital and O&M work planning Agile DER management capability Dynamic, multi-product support Adaptive to circular economy participation