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Exploring Persuasive Advertising Techniques: A Study of Beacon Lighting, Medibank, and More

This analysis delves into the advertising techniques employed by various companies, including Beacon Lighting, Medibank, and Better Homes and Gardens. Each example highlights unique strategies such as eye-catching graphic design for Beacon, family fun and star power with The Wiggles for Medibank, and the allure of merchandise for Better Homes and Gardens. It also discusses the psychological impacts of these strategies on consumer behavior, showcasing how advertisers skillfully manipulate audience perceptions. The insights gained from this exploration deepen the understanding of advertising's role in consumer decision-making.

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Exploring Persuasive Advertising Techniques: A Study of Beacon Lighting, Medibank, and More

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  1. Advertising and the techniques that advertisers use to persuade the consumer By Lachy MacLaren

  2. Beacon Lighting • The product or company being advertised here is Beacon Lighting. • The ‘trick of the trade’ being used here is one that is not on the ‘trick of the trade’ handout. The clever advertising technique being used here is eye catching graphic design. • Straight away when you look at this sign, your eye is attracted to the font of the word ‘Beacon’. The font size of the word ‘Beacon’ is much larger than the word ‘Lighting’. • The layout of the sign is a very smart way to persuade the consumer. The yellow background reminds you of a big, bright light bulb.

  3. To view the advertisement, click here Medibank • The product or company being advertised here is Medibank private health insurance. • The ‘trick of the trade’ the advertisers are using is Family fun. Another ‘trick of the trade’ they are using is Star Power. • The Wiggles are being used to advertise a competition for future Medibank customers to Win a trip to Dreamworld and Whitewater World. • The advertisers were really smart to choose this trick because nearly everyone likes a good holiday every so often.

  4. Better Homes and Gardens • The product or company being advertised here is Better Homes and Gardens. • The ‘trick of the trade’ being used here is Merchandise. • A bonus activity is being sold with the magazine. (Make your own Earrings). • This is a very smart way to persuade consumers to buy the magazine. It makes the consumer feel like they can create something special of their own.

  5. Inside Out To view the advertisement, click here • The product or company that is being advertised here is the magazine ‘Inside Out’. • The ‘trick of the trade’ being used here is free merchandise. • The consumer is attracted to the slogan ‘BONUS Rob Ryan tea towel’. We are made to believe that it is a designer tea towel. • This strategy is a really smart way to gain customers.

  6. Reflection This Literacy Homework task made me think a lot more about advertising and what techniques the advertisers use to manipulate the audience. I got a lot out of this activity and I look forward to learning more about advertising.

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