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Innovative Business Program Promotion Strategy at West Hempstead High School

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hasana
21 diapositives · 298 Views · Jul 15, 2014

Learn how to effectively promote your business program at school: engage with students, be a salesperson, offer diverse courses, organize trips, create business opportunities, involve students in money-making activities like scholarships & competitions. Business simulation through "The Apprentice Competition". Develop and execute marketing strategies for a successful business program.

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  1. Program Promotion Michael Silberman West Hempstead High School

  2. It’s about being visible • Do cafeteria duty • Coach • Become a club advisor • Business/DECA/FBLA • Class Advisor • Student Council • Key Club • Supervise ballgames/events

  3. It’s about building relationships • Get to know your students • What sports do they play? • What are they involved in outside of school? • Be sincere • You can’t fake sincerity • Don’t lower expectations • Kids respect that you expect more from them

  4. It’s about being a salesperson • Talk up your program all the time • At the school open house pitch the whole program not just the class • Hand out brochures • You need to “sell it” to the kids • Especially right before course registration • You need to “sell it” to the parents • You need to “sell it” to guidance • A business programs best friends

  5. It’s about a great program • Create courses to attract a wider demographic (offer to teach every other year to get course approval) • College courses to attract “AP” students • Leadership to attract college bound students • Fashion Marketing/Advertising to attract a larger female population • Intro to Business to attract 9th graders into the program

  6. It’s about trips • People’s Court • Sports Stadium (MSG, Nassau Coliseum) • Montel Williams • Club Getaway – Connecticut • BOCES – Project Adventure low/high ropes challenge courses • Rafting/Zip-lining • Court House • Adelphi Business Conference for HS Students • Hofstra Finance Program • Year-end professional dinner at Local Steakhouse

  7. It’s about business opportunities • Career Day Fair • Let the students run the school store • Guest Lecturers • Contestant from the Apprentice Program – Chris Russo – Along with News12 • Lawyers/Judges/Police • Entrepreneurs

  8. Chris Russo – The Apprentice Season 2

  9. Creators of Charge Large

  10. It’s about money • Create a scholarship • We sell smart water and use the profit to give away $500 to a graduating business student • Create a competition to win scholarships and trips • We give away over $2500 (in scholarships and trips) yearly during our Apprentice Competition

  11. It’s about business simulation

  12. The Apprentice Competition • The kick-off campaign • The application • The interview – top 6 • The questions • Student evaluations • Select 1 Project Manager and 2 assistants

  13. The Apprentice Competition • The task • The project – past projects listed below: • Logo wear • Fundraising event (i.e. White Castle Eating Contest) • Restaurant • Store • Product • The raffles • The prizes • Sponsor letter

  14. The Apprentice Competition • The schedule • The rubric • The bake sale • The presentation • The boardroom • The prizes

  15. The Presentation

  16. The Presentation

  17. The Presentation

  18. The Boardroom

  19. The Check

  20. The Apprentice

  21. It’s about Business!!!