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This agenda outlines the Personal Information Session hosted by Brian Dycus in July 2013, aimed at revolutionizing admissions strategies for campus promotion and increasing application rates. The session will introduce a new tool to assist admissions officers in delivering structured, personalized information. Participants will engage in group exercises to identify candidate profiles, establish value propositions, and troubleshoot obstacles. The focus will be on creating a clear admissions process that is responsive to candidate needs while promoting engagement and commitment.
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The Personal Information Session Brian Dycus July 2013
Agenda • Event Description • Purpose • Group Exercises • Discussion & Next Steps Goal • Introduce a new tool for admissions officers • Promote your campus more effectively • Increase application rate
Personal Information Session • What? • Who? • Where? • When? • Why?
Unbalanced Recruiting Efforts Concerns • Unsystematic Approach • Candidate Driven • Unstructured Information • Impersonal Approach
Personal Information Session Advantages • Information Session • Structured Information • Personalized Approach • Admissions Driven • Clear Admissions Step
Personal Information Session Agenda • Discover Candidate Profile • Establish Value Proposition • Identify Obstacles • Build Commitment • Clarify Next Steps • The ORDER matters • The PROFILE matters • The COMMITMENT matters • The MEDIUM doesn’t matter
Group Exercise – Your Proposition • Faculty • Student Experience • Academic Support • Career Services • Course Schedules • Tuition
Group Exercise – Candidate Profiles Motivations Needs / Obstacles Relevant Features • Career • Education • Situation
Advantages • Clearer admissions process • Trackable steps • No “stealth applications” • Practice makes perfect Considerations • Choosing your format • Time management decisions • Streamlining the tool