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Personas

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Personas

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  1. Personas and scenarios Prash sabharwal Im-270-701

  2. Primary persona • Age: 38 • Name: Mitch Stuckey • Gender: Male • Job: VP of Marketing • at Kraft Foods • Residency: Northfield, IL • Ethnicity: Caucasian Photograph courtesy of: Christiano Betta

  3. Mitch stuckey • Background info: • Mitch is a 38 year old business professional living in Northfield, IL. He is the VP of Marketing at Kraft Foods, whose headquarters are located in Northfield. Mitch is originally from Atlanta, GA and moved to Illinois for its lucrative job market and cultural mix. • As VP of marketing, Mitch oversees the marketing operations of 20 Kraft branches located around the U.S. Mitch enjoys being on the cutting edge of technology and is quick to adopt new products. He combines his love for technology and his role as the VP of marketing by taking advantage of the newest communications technologies months before Kraft’s competitors hear about it.

  4. Mitch stuckey • Goals • Experience goals • High-involvement • Innovative • Multi-tasking • Life goals • Travelling • Starting own marketing firm • Writing a book • End goals • Raise capital to start own business • Network with people he admires

  5. Mitch Stuckey • Scenario • After speaking at a college career networking event, Mitch has a pile of resumes on his desk. As VP of Marketing, it is his responsibility to help in the process of picking an intern for the upcoming semester. Pressed for time, he needs a method to quickly separate the resumes that he will pass on to the President of Marketing.

  6. personas Photograph by: Shashi Bellamkonda Photograph by: Unattributed Photograph by: Alan Cleaver

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