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Harnessing the Power of Social Media

Harnessing the Power of Social Media. Dr. Cassandra Sheffield Lisle Area Chamber of Commerce May 2014. LinkedIn. History of LinkedIn. In 2002, LinkedIn was created by Reid Hoffman , Allen Blue, Jean-Luc Vaillannt, Eric Ly and Konstantin Guericke

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Harnessing the Power of Social Media

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  1. Harnessing the Power of Social Media Dr. Cassandra Sheffield Lisle Area Chamber of Commerce May 2014

  2. LinkedIn

  3. History of LinkedIn • In 2002, LinkedIn was created by Reid Hoffman, Allen Blue, Jean-Luc Vaillannt, Eric Ly and Konstantin Guericke • On May 5, 2003, LinkedIn was officially launched • As of February 9, 2012, LinkedIn has more than 150 million members in over 200 countries and territories • Headquarters is located in Mountain View, California • Can be used in 17 different languages

  4. How LinkedIn Can be Utilized • LinkedIn Jobs allows employers to announce opening within their organization • Network with former and current colleagues • Paid subscriptions services provide enhanced networking • Allows for best practices to be a shared on a global level amongst professional • Allows job seekers to connect with potential employers and apply to job openings

  5. Why and How to Use LinkedIn • Virtual Resume • Business Social Networking Site • Create an Internet Presence • Research Individual – Interviewer • Norm Galvin anecdote • Research Companies • Find Employment Opportunities

  6. Creating a LinkedIn Presence

  7. Things to Include in Your Profile • Name • Email Address • Experience • Brief description on experience • Education • Optional • Headline • Recommendations • Resume • Joining Groups

  8. Chamber on LinkedIn • http://www.linkedin.com/company/dupage-medical-group • http://www.linkedin.com/edu/benedictine-university-18245 • http://www.linkedin.com/company/lisle-area-chamber-of-commerce

  9. TWITTER

  10. History of Twitter • Founded in March 2006 by Jack Dorsey • Twitter was launched in July 2006 • Based our of San Francisco • Twitter has servers and offices are also in New York

  11. What is Twitter? • Social Networking service and micro blogging site • Twitter provides real-time information sharing of stories, photos, ideas and news • Tweets allow people to share information • A tweet consists of no more than 140 characters in length • Allows people to receive update to date information • Businesses can use twitter to communicate with current and potential clients

  12. Ways to access Twitter • SMS text message • Twitter Applications • iPhone • iPad • Android • BlackBerry • Windows 7 • Twitter website

  13. Twitter Language • @(Username) – At Reply – When referring to another individual on Twitter • RT @(Username) – Retweet – RT stands for retweet. A retweet is essentially a copy/paste of someone’s tweet that you think is interesting • # – Hashtag – The pound sign (#) is known as a hashtag. Hashtags are used when referring to a trend or event. This is done to assist others following the event or trend and will appear in the Twitter Search • Username, Handle -- A Twitter username is the same thing as a Twitter handle. One’s handle should contain fewer than 15 characters. Each Twitter username has a unique url. Example: http://twitter.com/username.

  14. Twitter Language continued • Follow – Followers are people who are subscribing to someone’s tweets; however, the other person does not have to follow you • DM – Direct Message – A private message sent from one Twitter user to another when tweeting something lengthy • Fail Whale – Twitter is susceptible to downtime, and when the site goes down a cartoon image of a whale being carried by birds appears

  15. Chamber on Twitter • https://twitter.com/WheatstackLisle • https://twitter.com/dupagemedgroup • https://twitter.com/stayinlisle

  16. FACEBOOK

  17. History of Facebook • Founded in 2004 • Headquarters in Menlo Park, California • Its mission was to connect family and friends across the world • As of the end of March 2012 FB has 901 active members

  18. Ways to Utilize Facebook • Creating a presence for your organization • Job seekers can learn more about an organization and its departments • Recruiters can find qualified professionals • Users include: their education, professional experience • Make status updates relevant to your business • Make sure your profile is public to share information with anyone searching for your organization

  19. Ways Professionals Can Utilize Facebook • Add photos to enhance the information posted about your organization • Remove negative or unprofessional postings • Like pages relevant to your business to receive up to date information • Link your profile to LinkedIn

  20. Chamber Member Facebook Pages • https://www.facebook.com/MuseumsatLisleStationPark • https://www.facebook.com/LisleParkDistrict • https://www.facebook.com/MortonArboretum

  21. FOURSQUARE

  22. Background • Co-founders Dennis Crowley and Naveen Selvadurai • Headquarters in New York, an office in San Francisco, and a lovely outpost in London. • First version of Foursquare debuted in fall 2008 • In March 2009 – Launched at South by Southwest • Over 45 million people worldwide • Over 5 billion check-ins, with millions more every day • Over 1.6 million using the Merchant Platform (more information at foursquare.com/business)

  23. Uses for Foursquare • Free application • Share with your friend and family places you visit. • Create personalized recommendations • Share deals with others • Find places to go in your current area

  24. YouTube

  25. Background • Founded in February 2005 by three former PayPal employees • Currently owned by Google • YouTube allows billions of people to watch and share originally-created videos • Create a channel dedicated to various topics • Post and view video clips, TV clips, and music videos, and video blogging, short original videos, and educational videos. • Accepts videos formats: .AVI, .MKV, .MOV, .MP4, DivX, .FLV, and .ogg and .ogv

  26. YouTube channel • http://www.youtube.com/user/DuPageMedGroup?feature=mhee • http://www.youtube.com/user/MortonArboretum?feature=chclk

  27. Flickr

  28. Flickr Background • Is an image hosting and video hosting website • Launched in February 2004 by Ludicorp • In 2005 it was acquired by Yahoo • As of March 2013 Flickr has 87 million registered members • Photos and videos can be accessed without an account • An account is needed to upload content onto the website • Apps create for the following operating systems: iOS, Android,PlayStation Vita,and Windows Phone, and mobile website.[10]

  29. UPDATING SOCIAL MEDIA

  30. Software Applications • Sprout Social • Use this if: you are an agency, company, or a mom and pop shop. • Cost: Starting at $39/mo • Hoot Suite • Use this if: You are marketing Facebook Pages, Twitter, Google+ Pages, or LinkedIn. • Cost: Free, $10/mo for Pro

  31. Software Applications continued • Buffer • Use this if: you only need to share posts on Facebook, Twitter or LinkedIn. This is a basic software that can help you save time by scheduling posts. • Cost: Free and $10/mo. • Wildfire by Google • Use this if: you are an agency or your company already has a big social media marketing portfolio. This software is best suited for a company that has a full time social media expert. • Cost: Starting approximately at $35/mo if you're using the "Promotion Builder". For the "Social Marketing Suite" it's $3,500/mo.

  32. RESOURCES

  33. Web Resource Guides on How to Use Social Media • LinkedIn • http://learn.linkedin.com/new-users/ • http://www.simplyzesty.com/social-media/ultimate-guide-linkedin/ • Twitter • http://michaelhyatt.com/the-beginners-guide-to-twitter.html • http://support.twitter.com/groups/31-twitter-basics# • Facebook • http://mashable.com/guidebook/facebook/ • http://www.gamerscapacity.com/2012/04/a-beginners-guide-to-using-facebook-for-social-media-marketing.gp • Foursquare • http://www.uversity.com/blog/7-ways-colleges-can-use-foursquare/ • http://www.usnews.com/education/best-colleges/articles/2011/11/29/3-ways-to-use-foursquare-to-connect-with-your-college • http://yourbusiness.azcentral.com/foursquare-etiquette-11018.html

  34. References • 7 Steps to Prepare Yourself to Use Facebook for Professional Networking http://terrylynnmeyer.com/2011/07/17/7-steps-to-prepare-yourself-to-use-facebook-for-professional-networking/ • 12 Ways to Use Facebook Professionally http://gigaom.com/collaboration/12-ways-to-use-facebook-professionally/ • Facebook: The Complete Biography http://mashable.com/2006/08/25/facebook-profile/ • Facebook Newsroom http://newsroom.fb.com/ • Facebook’s Facebook Timeline page http://www.facebook.com/facebook • How to: Use Facebook for Professional Networking http://mashable.com/2009/08/14/facebook-networking/ • Huge List (100+) of Web, Social Media and Content Tools http://mikepetroff.com/2012/05/10/huge-list-100-of-web-social-media-and-content-tools/

  35. References continued • LinkedIn http://press.linkedin.com/about • Should You Use Facebook for Networking? http://career-advice.monster.com/job-search/professional-networking/should-you-be-on-facebook-hot-jobs/article.aspx • Social Media for Small Business Social Media for Small Business on Amazon • Twitter Language Guide: The Only Terms You Need To Know http://ustandout.com/social-media/twitter-language-guide • The Twitter Guide http://webtrends.about.com/od/twitter/u/twitter_guide.htm • Twitter for Business https://business.twitter.com/ • Wikipedia http://www.wikipedia.org

  36. Questions Contact Information Dr. Cassandra Sheffield Mobile: 630-258-2018 Email: csheffield@ameritech.net

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