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Harnessing the power of social media IN THE FIRE SERVICE

Harnessing the power of social media IN THE FIRE SERVICE. Martha Murphy, Office of the Fire Marshal OAFC Conference April 30, 2011. What is Social Media?. What’s The Point?. The Point is … . Connecting Sharing Participating. What do these mean? . Facebook & LinkedIn. Facebook.

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Harnessing the power of social media IN THE FIRE SERVICE

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  1. Harnessing the power of social media IN THE FIRE SERVICE Martha Murphy, Office of the Fire Marshal OAFC Conference April 30, 2011

  2. What is Social Media?

  3. What’s The Point?

  4. The Point is … Connecting Sharing Participating

  5. What do these mean?

  6. Facebook & LinkedIn Facebook LinkedIn • Manage events • Posts • Photos • Links • News, articles • Professional profile • Resume • Work connections • Online rolodex • Career builder • Networking Friends Fans Likes

  7. Twitter • Messaging service known as microblogging …Communicate in 140 characters or less • Promotions, events • Most importantly • Start a conversation … what are you doing? • Create a voice – be an expert • Gain followers

  8. Blogs Blogger and WordPress • User-centered website • Prove yourself expert in your field • Post video, podcasts, photos • Feed to twitter • Subscribe via RSS • Find Blogs – Google Blog Search

  9. YouTube & Flickr YouTube – Videos Flickr - Photos • Post user-generated videos • Mainstream media • Public relations • Enhances Blog, Twitter feed • Profile • Friends • Groups (firefighter) • Stream to website • Share photos • Event Photos

  10. RSS & Podcasts RSS Feeds Podcasts • Really Simple Syndication • No need to check for site updates • Subscribe to many sites • Syndicate to Blog, Twitter, Facebook • Digital media files – audio or video • Subscribe to podcasts via RSS • Listen/view on computer or MP3 player

  11. Tools Used by Fire Service

  12. Facebook • Fire departments, Fire associations, Government • Community outreach • Emergency preparedness • News, events, fundraisers • Recruitment • NFPA, FEMA, Brampton, Burlington, Toronto, Niagara Falls, Belleville

  13. Examples of Facebook NFPA Brampton Fire

  14. Twitter • Short posts 140 characters • Fire Department – emergency response, fire incidents, public safety messages, promo events • Citizens – emergency, disaster, fire, community • Searchtwitter.com – search on hashtags • Re-tweeting • Tweetdeck • Twitterfeed • Twitpic

  15. Examples of Twitter

  16. YouTube • Post fire department content – PSA’s, safety messages, recruiting, events • View videos by media, citizens on a local incident • Search channels – Barrie Fire, NFPA, FEMA • Search “your town” + fire .. Citizens may have taken video • Add to official website, blog, Facebook

  17. Examples of YouTube Barrie Fire Channel FEMA Channel

  18. RSS Podcast • “Subscribing” to content via RSS • Fire Dept. can add RSS link to official website, Blog, Twitter, Facebook, YouTube … • Podcasts – NFPA, FEMA, FireChief, Firehouse • Syndicated via RSS • Content “pushed to you”

  19. Sites to Subscribe via RSS

  20. Share Link Share Link http://www.getprepared.gc.ca/

  21. Layers of Presence & Accessibility Belleville Fire & Emergency Services Website Facebook Logo

  22. Layers of Presence & Accessibility

  23. Layers of Presence & Accessibility

  24. Considerations with these tools …

  25. Evaluate your message What are you trying to accomplish? What message are you conveying? Who will maintain information? How will you measure success? Choose tool to match message!

  26. Keys to Consider Keys Points …

  27. Guidelines, Permissions, Policies

  28. Promotion

  29. Risks / Barriers of Use

  30. Leap of Faith … Just Try It !

  31. Social Media Assignment SearchTwitterhttp://search.twitter.com/ use #tags – #tsunami ,#leafs , #yourcity (#Petrolia) Facebook – set up an account www.facebook.com… be a friend to Brampton, Burlington, Niagara, Belleville Fire, NFPA, FEMA …follow their posts …comment back! YouTube – search for fires in your community – what are citizens posting? Check out channels – CTV, Barrie Fire, NFPA

  32. Resources Add to Your Social Media Network: Barrie Fire Belleville Fire Brampton Fire Burlington Fire Niagara Falls Toronto Fire • Fire Chat – OFM Social Media links http://www.ofm.gov.on.ca/en/Library/fire%20news/Social%20Media.asp • Social Media & Fire Service Part I-III Ontario Fire Service Messenger by Martha Murphy • Sticks & Stones by Larry Weber • Brampton Fire - Phillip Shuster www.brampton.ca • Charlotte Fire Dept –Mark Basnighthttp://markbasnightcfdpio.blogspot.com/

  33. Thank You … Questions? martha.murphy@wst.gov.on.ca

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