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Non-Profit Organization

Non-Profit Organization. EQ: How does the creation of a successful corporate identity improve a non-profit organization’s mission?. Project Description.

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Non-Profit Organization

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  1. Non-Profit Organization EQ: How does the creation of a successful corporate identity improve a non-profit organization’s mission?

  2. Project Description • Anthony Epps is the Head Counselor of Start New Outreach Services. Start New is a 2-year old, non profit, in need of a fresh look. It is an outreach organization that offers counseling and support to troubled youth. Mr. Epps is concerned about the perception of seeking mental help and the resistance to counseling.

  3. You will create the following: • Logo • Letterhead (8.5 x 11 inches) • #10 Envelopes (4.125 x 9.5 inches) • Single fold brochure (11 x 17 folded to 8.5 x 11 inches) • Business Cards (3.5 x 2 inches) • Post Card/Promotional Card (4 x 6 inches) • Poster (11 x 17 inches) • Website (800 x 600 pixels)

  4. Job Description #1 • Speaker: Handles presentation & delivery of presentation to the client Final Presentation will REQUIRE professional dress

  5. Job Description #2 • Project Coordinator: oversees client relations as they relate to the project

  6. Job Description #3 • Creative Director: - oversees the creative direction the project is taking - is it what the client wants?

  7. Job Description #4 • Production Coordinator: maintains a time table/schedule for project

  8. Job Description #5 • Graphic Designer: - in charge of layout & design - produces final product

  9. Project Timeline-Day 1 • EQ: How does the creation of a successful corporate identity improve a non-profit organization’s mission? • Project info (handout)/deadlines • Break into groups-assign group responsibilities • Logo preliminary ideas

  10. Project Timeline-Day 2 • EQ: Why is communication important to the design process? • Finalize logo • Begin Letterhead & Envelope • Client meetings (3rd period): • 10:50 am-green group • 11:00 am-pink group • 11:10 am-blue group • 11:20 am-yellow group

  11. Project Timeline-Day 3 • Workday for the following: • Logos-revisions if necessary • Letterhead • Envelope • Business Card • Due today: FINAL LOGO DESIGN

  12. Project Timeline-Day 4 • EQ: How do principles of design drive the creative process? • DUE TODAY: • Letterhead, Envelope & Business Card Designs to client • Begin Brochure Layout-fill text will be available on the server

  13. Project Timeline-Day 5 • EQ: Why is communication important to the design process? • Workday for Brochure • Begin PostCard & Poster Designs • Client meetings (3rd period): • 10:50 am-green group • 11:00 am-pink group • 11:10 am-blue group • 11:20 am-yellow group

  14. Project Timeline-Day 6 • EQ: How would the target audience affect the overall design of the layout? • Workday for the following: • Brochure-revisions if necessary • Post Card/Promotional Card • Poster Design • DUE TODAY: BROCHURE

  15. Project Timeline-Day 7 • EQ: Why is communication important to the design process? • Workday for Post Card & Poster • Begin Website Design • Client meetings (3rd period): • 10:50 am-green group • 11:00 am-pink group • 11:10 am-blue group • 11:20 am-yellow group

  16. Project Timeline-Day 8 • Workday for the following: • Post Card & Poster-revisions if necessary • Website Design • DUE TODAY: Post Card & Poster

  17. Project Timeline-Day 9 • Workday to prepare for client presentation • DUE TODAY: Website • Mount final products on black presentation boards • Prepare for Presentation-independent group meetings (dress, powerpoint, script, boards, etc.)

  18. Project Timeline-Day 10 • EQ: How does a graphic artist effectively design and manage promotional products? • Final Presentations for Non-Profit • 10:20-group #4 • 10:30-group #3 • 10:40-group #2 • 10:50-group #1

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