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Cuyahoga Next Advisors September 29, 2009

Cuyahoga Next Advisors September 29, 2009. Who is MMPI?. Division of Vornado (VNO) Largest Class A Office Landlord in Manhattan Largest Private Landlord to the Federal Government in Washington DC Solid Financials – Publicly Traded REIT with over $1.5 Billion in Cash Property Manager

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Cuyahoga Next Advisors September 29, 2009

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  1. Cuyahoga Next AdvisorsSeptember 29, 2009

  2. Who is MMPI? • Division of Vornado (VNO) • Largest Class A Office Landlord in Manhattan • Largest Private Landlord to the Federal Government in Washington DC • Solid Financials – Publicly Traded REIT with over $1.5 Billion in Cash • Property Manager • Showroom and Office Buildings totaling 9.2 Million SF • Largest Mart Manager in the World • Presence in Chicago, Los Angeles, Boston, New York, High Point, Cleveland, Vancouver and Toronto • Commercial Developer • Developed 9 major buildings for office, showroom, and multi unit residential. Developed over 2.25 Million SF of Temporary Exhibit Space • Trade and Consumer Show and Conference Producer • 300 Market Events per Year • 81 Major Trade/Consumer Shows • 35 Real Estate and Construction Conferences • Municipal Convention Center Developer and Operator • Piers 92 / 94 – New York • Cleveland Medical Mart and Convention Center

  3. Status Update April 16, 2009 MMPI and County signed development agreement May 6, 2009 Presentation and engagement of hotel sales and marketing staff to help market the facility to industry associations and Professional Societies May 25, 2009 City Council approved sale of Convention Center and Public Auditorium to Cuyahoga County May 2009 – Present MMPI Sales, Marketing, and Leasing Staff Hired - Sales Coordinator - VP of Leasing - Marketing Manager - Director of Convention Center Sales July 8, 2009 MMPI, Valerio Dewalt Train, Walsh Construction and consultants begin Design Feasibility Study on-site Current MMPI currently has four LOI’s for Medical Mart showrooms

  4. Vision • Center will attract: • Medical Conventions and Trade Shows • Medical Conferences • Healthcare Design Trade Shows • The Medical Industry holds over 2,500 conventions, conferences and trade shows per year. Center will create competitive advantages for these events because • Cleveland is an “extreme” center of excellence in Healthcare • We can leverage relationships with healthcare leadership in Cleveland to attract medical conventions and conference • Associations will want utilize this leadership for programming in their meetings • Cleveland is centrally located and relatively inexpensive for attendees and exhibitors alike

  5. Vision • Manufacturers who open a showroom in the Cleveland Medical Mart will have a competitive advantage • Proximity to healthcare leadership at the Cleveland Clinic and University Hospitals • Critical Mass of innovative startup companies in medtech/biotech will help drive interest to the Medical Mart. • A showroom in Cleveland will create an economic advantage due to the ability to participate in multiple events from one location • Showrooms can serve multiple purposes • Regional Sales Office • Training Center • Permanent Installation to create a product showcase demonstrating the customer experience • Critical mass of product leadership will create a more efficient way for buyers and sellers to meet

  6. Vision for Integrated Facility Medical Mart Permanent Showrooms 120,000 SF Trade Show Hall Temporary Exhibits 300,000 SF Conference Center Keynotes and Breakouts 100,000 SF

  7. How will MMPI Bring Life to the Facility? • Recruit Medical Mart Showrooms • Identify prospective medical manufacturers for showrooms • Identify MMPI showroom and exhibiting companies that market to healthcare • Recruit showrooms • Position Market Medical Mart as the most efficient way to specify product year-round • Focus on economic efficiency for both the manufacturer and the buyer. • Recruit Medical Conventions and Conferences • Identify all medical conventions and conferences in North America. • Determine which are most feasible to recruit to Cleveland • Develop marketing & sales plan to promote Cleveland • Recruit Medical Conventions and Conferences • Replicate MMPI Trade and Consumer Shows • Evaluate MMPI’s trade and consumer show portfolio to determine what related events and activities can be produced in Cleveland • Determine what shows could be imported to Cleveland • Develop a schedule • Launch shows • Recruit Non-Medical, Non-MMPI Trade Shows • Collaborate with local Convention and Visitor’s Bureau to recruit

  8. Cleveland – An Attractive Destination • Cleveland is centrally located and relatively inexpensive for exhibitors and attendees. • Flexible Exhibition Center able to be configured for small and mid-size shows. • World Class Conference Center with high tech communications and audio visual equipment. • Close to hotels, restaurants, entertainment, and attractions • 4,500 Hotel Rooms downtown • Warehouse District • Playhouse Square • Rock ‘n Roll Hall of Fame • Great Lakes Science Center • Cedar Point • Great Golf Courses • Three Professional Sports Team

  9. CLINICAL DENSITY COMMERCE EDUCATION INSTITUTIONAL EXCELLENCE INNOVATION PositioningCleveland: Center of Medical Excellence

  10. Cleveland: Center of Medical Excellence • Home to five major hospital systems • Cleveland’s healthcare institutions are among the largest customers of medical products in the world • More than 625 OH companies are registered with the FDA COMMERCE * BioEnterprise Press Release, March 10, 2008

  11. Cleveland: Center of Medical Excellence • Located in close proximity to the largest concentration of medical leadership in the country including: • Cleveland Clinic • University Hospitals System • MetroHealth System • Veteran’s Administration • Summa Health System • Akron Children’s Hospital • Akron General Hospital • Total number of beds: Approximately 9,000 • Northeast Ohio hospitals annually discharge approximately 350,000 patients, excluding newborns • Northeast OH attracts high value, high net worth patients from all over the world. INSTITUTIONAL EXCELLENCE * America's Best Hospitals, an annual ranking by U.S. News & World Report, July 15, 2009

  12. Cleveland: Center of Medical Excellence • Cleveland Clinic ranks • #1 in heart care for 15 years • #2 for digestive disorders, urology, and rheumatology • #4 for overall hospital • Top ten in 12 different specialty areas INSTITUTIONAL EXCELLENCE * America's Best Hospitals, an annual ranking by U.S. News & World Report, July 15, 2009

  13. Cleveland: Center of Medical Excellence • University Hospitals Case Medical Center • Top 50 in five different specialty areas (top 3%) • Orthopaedics (#20) • Endocrinology (#21) • Cancer (#36) • Digestive Disorders (38) • Geriatrics (#40) • Respiratory Disorders (#42) INSTITUTIONAL EXCELLENCE * America's Best Hospitals, an annual ranking by U.S. News & World Report, July 15, 2009

  14. Cleveland: Center of Medical Excellence • MetroHealth System has been serving Northeast Ohio for over 170 years and has been affiliated with Case Western Reserve University since 1914 • Each year, MetroHealth’s 500 primary and specialty care physicians treat: • 28,000 inpatients, including more than 3,400 newborns • Over 700,000 visitors to outpatient centers • More than 91,000 emergency room patients • MetroHealth’s facilities include: • Critical Care Pavilion (opened in 2004), one of the nation’s most technologically-advanced for emergency medicine and surgical care, including a Level 1 Trauma Center • Outpatient Plaza with a Cancer Care Pavilion, Specialty Services Pavilion with specialists in everything from neurology to cardiology • Rehabilitation Pavilion, offering physical and occupational therapy, industrial medicine, and speech and hearing services • Senior Health and Wellness Center, which recently underwent a $30 million renovation with insight organizations such as the Benjamin Rose Institute and Concordia Care to create the most comprehensive senior care center in the nation INSTITUTIONAL EXCELLENCE

  15. Cleveland: Center of Medical Excellence • The Louis Stokes Cleveland VA Medical Center operates two medical centers and 13 community-based outpatient clinics • This VA Medical Center is currently building a new, state-of-the-art hospital that will create new programs for blind veterans, spinal cord injury veterans, Operation Iraqi Freedom and Operation Enduring Freedom veterans • The Louis Stokes Cleveland VA Medical Center offers comprehensive care in a number of areas • Extended Care and Rehabilitation • Mental Health • Primary as well as Specialty Care, such as oncology, neurology, and numerous surgical specialties • Pharmacy • Social Work • Spinal Cord Injury Treatment INSTITUTIONAL EXCELLENCE

  16. Northeast Ohio: Center of Medical Excellence • Summa Health System is one of the largest organized delivery systems in Ohio, encompassing a network of hospitals, community health centers, a health plan, a physician-hospital organization, an entrepreneurial entity, research, and a foundation • Summa represents over 1,800 licensed inpatient beds, more than 1,000 physicians, covers 130,000 patients with their health plan, and runs 13 accredited residency programs • Consistently ranked among the best healthcare providers in the country, Summa Health System excels especially in cardiology, emergency medicine, women’s health, stroke patient care, orthopaedics, cancer treatment, and geriatric services • Each year, Summa Health Systems care for: • 5,000 newborns, including over 400 special care infants • More than 53,000 surgical patients • Nearly 852,000 outpatient visitors • Over 221,000 Emergency room patients INSTITUTIONAL EXCELLENCE

  17. Northeast Ohio: Center of Medical Excellence • Akron Children’s Hospital is one of the country’s largest pediatric care hospitals • 400,000 outpatients and 8,000 inpatients treated annually • 600 physicians and 3,000 hospital employees specializing in over 30 areas of medicine • Neonatal Intensive Care • Neurosurgery • Pediatric Oncology • Orthopaedics and Sports Medicine • Akron Children’s is an innovator in pediatric medicine • The first hospital to successfully grow human skin in the lab to treat burn victims • The first pediatric hospital to use an intraoperative MRI for safer brain surgeries INSTITUTIONAL EXCELLENCE

  18. Northeast Ohio: Center of Medical Excellence • Akron General employs nearly 7,000 physicians and healthcare professionals, and is also aided by over 1,600 volunteers • Each year at Akron General… • Nearly 20,000 surgeries are performed • Over 3,000 babies are born • More than 82,000 people are treated in the emergency room • Volunteers work over 112,000 hours of service • 510,000 outpatients are treated • Doctors perform almost 200 medical research studies • The Akron General Medical Center runs a Level 1 Trauma Unit and offers regional referral centers in cardiovascular medicine, cardiac surgery, cancer care, orthopaedics, sports medicine, and women's health INSTITUTIONAL EXCELLENCE

  19. Cleveland: Center of Medical Excellence • More than 600 biomedical companies are located in Northeast Ohio • BioEnterprise, the world’s premier organization dedicated to business formation, recruitment, and acceleration to of bioscience companies • Cleveland Clinic Innovations • $250MM commercialization of innovation • 200 new innovations • 24 spin-off companies • Interdisciplinary approaches to diseases INNOVATION

  20. Cleveland: Center of Medical Excellence • Global Cardiovascular Innovations Center, led by Cleveland Clinic and 5 universities including Case Western Reserve University, Ohio State University, University of Cincinnati, University of Toledo and University Hospitals • Building cross-industry partnerships to facilitate the development and adoption of new cardiovascular technologies INNOVATION

  21. Cleveland: Center of Medical Excellence • Center for Surgical Innovation, Technology and Education (cSite) • Exists to develop new or advance existing least invasive surgical techniques through innovation, research and education across all disciplines and specialties • Videoconference center • Live surgery viewing • Wet Lab • Simulation Center • Center for Advanced Skills Training (CAST) • Train with physician pioneers on newest procedures and technology (e.g. NOTES, Single-Port, surgical devices) • 73 Cleveland-area firms received $259 million in investment capital in 2008 • 60% of the capital raised was in the healthcare sector INNOVATION

  22. Cleveland: Center of Medical Excellence • Cleveland Clinic offers more than 160 live CME courses each year. The Clinic also hosts over 150 free online CME activities, including webcasts, podcasts and a professional medical news feed. • Case Western Reserve Medical School • More than 700 M.D. and Ph.D. students each year • Ranked 25th overall among the 126 medical schools reviewed by U.S. News & World Report • Cleveland Clinic Lerner College of Medicine • 32 elite students admitted to the College each year, focus on research and investigation • Over 1,200 faculty members from the Cleveland Clinic staff • Frances Payne Bolton School of Nursing at Case Western Reserve University • 846 students • 87 full-time faculty • Ranked 4th among all private university nursing programs reviewed by U.S. News & World Report • Degrees offered • Bachelor of Science in Nursing • Graduate Entry DNP for Non-Nurses • Master of Science in Nursing • Doctor of Nursing Practice • Doctor of Philosophy in Nursing • Cleveland State University School of Nursing • 60 students accepted to Bachelor’s program each year • 16 full-time faculty and staff • Degrees offered: • Bachelor of Science in Nursing • Master of Science in Nursing • Cleveland Clinic, MetroHealth, University Hospitals of Cleveland, Akron Children’s Hospital and Fairview Hospital have all achieved magnet status under ANCC guidelines. EDUCATION

  23. Cleveland: Center of Medical Excellence • Cleveland Clinic • 800 residents/fellows • 57 ACGME accredited resident programs • 70 Advanced Fellowship Programs • University Hospital • 600 residents/fellows • 65 ACGME accredited resident programs • Over 40 Advanced Fellowship Programs EDUCATION

  24. Cleveland: Center of Medical Excellence • Region employs more than 230,000 healthcare professionals, including 36,000 at Cleveland Clinic and 25,000 at University Hospitals CLINICAL DENSITY

  25. Market Segments Healthcare Institutions Large Clinics and Hospitals Trauma Centers Surgery Centers Community Outpatient Care Centers Individual and Small Practices Extended Care Long-Term Care Age-In-Place In-Home Care Vertical Markets Imaging Cardiology Orthopedics/Physical Therapy Pathology Surgical/Sterilization Equipment Life Sciences Patient Care (General/Critical/Ongoing Enterprise and Patient Management Software Healthcare Furnishings Medtech/BioTech Target Market

  26. Active Manufacturer Prospects • Steris • Intensa • SecuReach • Acme Express • Invacare • BioEnterprise • Herman Miller • IOA Healthcare Furniture • KI • Logison • NeoCase • Nurture • OFS Brands • Hill-Rom • Cleveland Clnic Innovations • Global Cardiac Innovation Center • Philips Healthcare • GE Healthcare • Siemens • Hyland Software • ADC • Aero Manufacturing • Agfa • Air Gas Puritan • Aloka • American 3B Scientific • ASP Sterrad • Baxter Healthcare • Haddad Wylie • Intuitive Surgical • Masimo • Olympus America • Smith & Nephew • Thermo Fisher Scientific • ThermoTek • Parker Hannefin • GoFoods/Cleveland Clinic Wellness • MidMark • MimVista • Walgreens • CVS

  27. Active Convention and Conference Prospects Medical • National Aerospace Medical Association – 2014 • Student National Medical Association – 2015 • American Association of Pharmacists – 2014 • National Air Medical Association – 2015 • American Society of Artificial Organs – 2011 • American Academy of Nurse Practitioners • MC Communications – Spring and Fall 2010 • Plastics in Medical Devices – Spring 2010 • American Association of Thoracic Surgeons – Spring 2012 • East West Eye/Ohio Optometry Association – Fall 2010 Non-Medical • Gay Games 2014 • USA Wrestling State Championships – Spring 2010 • American Academy of Audiology • Society of Plastics Engineers

  28. Site and Facility

  29. Entrance Pavilion Medical Mart Public Auditorium Exhibit Hall Below Site Plan

  30. Aerial View* *Conceptual Renderings

  31. Size of the Facility *Includes 30,000 GSF in Public Hall

  32. Meeting Rooms *Includes 10,000SF in the Music Theatre

  33. Cross Section View* *Conceptual Renderings

  34. Entrance Pavilion* *Conceptual Renderings

  35. Entrance Pavilion* *Conceptual Renderings

  36. Medical Mart* *Conceptual Renderings

  37. Working Timeline* Development Agreement Complete April 2009 Feasibility Design Study October 2009 & Budget Complete Planning and Permitting Fall 2009 – Fall 2010 Public Hall Renovation Complete Fall 2010 Construction Fall 2010 – Mid 2013 Grand Opening Mid 2013 *Subject to Change

  38. How Can You Help? • Help us meet the right people • Work with your association board(s) to attract events to Cleveland on a rotating basis • Influence where needed and appropriate

  39. Contact Executive Director Dennis Madden Phone: 216-218-3528 Email: dmadden@mmart.com Vice President/Medical Mart Leasing Greg Sanker Phone: 216-262-5751 Email: gsanker@mmart.com Director of Convention Center Sales Tony Prusak Phone: 216-258-3922 Email: tprusak@mmart.com Director of Marketing Tiffany Felice Phone: 216-502-7380 Email: tfelice@mmart.com

  40. Thank You!

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