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Partner Product Workshops

Partner Product Workshops. Thursdays, 2pm EST. VAR Inbound Marketing Success Story. Housekeeping: Who is Josh Miles? Who is Miles Design? What were your goals? Why write a book or speak? How we tracked speaking leads. Results: leads (and more!) .

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Partner Product Workshops

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  1. Partner Product Workshops Thursdays, 2pm EST

  2. VAR Inbound Marketing Success Story

  3. Housekeeping: Who is Josh Miles? Who is Miles Design?What were your goals? Why write a book or speak? How we tracked speaking leads. Results: leads (and more!)

  4. Josh Miles is principal and founder of Miles Design, a branding firm specializing in branding and website design for professional services and software firms. Josh is the author Bold Brand - The new rules for differentiating, branding, and marketing your professional services firm. MilesDesign.com | BoldBrand.com @JoshMiles

  5. Miles Design - Indianapolis 1 www.milesdesign.com@joshmiles Josh Miles, Founder 2 HubSpotter Since: Summer 2012 3 Number of HubSpotPowered Clients: 4-5 prospects Visits and Leads Generated with HubSpot: 185

  6. Miles Design, Indianapolis, IN We are a branding and design firm, focused on B2B technology and professional services firms Inbound marketing has been the perfect complement to our branding / digital focus We’re still Hubspotnewbies – focusing primarily on mastering the tool for ourselves, providing an invaluable level of intelligence to our agency Targeting keyword opportunities Tracking inbound leads Converting speaking audiences Telling our story is creating client interest

  7. Miles Design’s G P C T 1 Goals For HubSpot: 2 To add 3-4 holistic branding / marketing retainer clients Plan/Strategy: 3 Market our book, create valuable content, conversion platform. Challenges You Faced Before HubSpot No solid platform to leverage our content. Timeline National speaking engagement in San Francisco in July

  8. Why write a book? • Ultimate content • Product / byproduct • Thought leadership • Speaking • LEADS!!!

  9. Speaking leads?

  10. How’d we do it? 1 What do you want them to do? 2 Create value: downloads, freebies. 3 Tell them early on… 4 Options: Make it easy. 5 CODA: Leave time to close before Q&A

  11. How Hubspot helped: • Landing page • CTA • Drip campaign • Intelligence!

  12. Results: • 40+ leads (50%+) • 3-4 STRONG • 5 potential speakingopportunities • Sold some books!

  13. Fun stuff:

  14. Bonus: • Identified some “easy” SEO opportunities through Hubspot:“low hanging fruit”

  15. QUESTIONS?

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