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Marketing Mayhem

Marketing Mayhem. (Maybe some market research could have been helpful.). What’s the problem…?. United Airlines handed out white carnations to the passengers to commemorate some of its first flights to Hong Kong. For many Asians white flowers represent bad luck and even death.

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Marketing Mayhem

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  1. Marketing Mayhem (Maybe some market research could have been helpful.)

  2. What’s the problem…? United Airlines handed out white carnations to the passengers to commemorate some of its first flights to Hong Kong.

  3. For many Asians white flowers represent bad luck and even death. So United Airlines changed the flowers to red carnations. Source: http://www.deborahswallow.com/2009/08/20/cross-cultural-marketing-blunders/#more-813

  4. What’s the problem… ? A company advertised eyewear in Thailand by featuring a variety of cute animals wearing glasses.

  5. Thailand is a predominantly Buddhist country and animals are considered to be a lower form of life. No self-respecting Thai would wear anything worn by animals. Source: http://www.deborahswallow.com/2009/08/20/cross-cultural-marketing-blunders/#more-813

  6. What’s the problem … ? Toothpaste company Pepsodent tried to sell its toothpaste in Southeast Asia by emphasising that it “whitens your teeth”…

  7. They found out that the local native people chew betel nuts to blacken their teeth, which they find attractive. Chewing betel nuts is said to strengthen teeth (it may have anti-bacterial qualities) and is associated with various rituals and ceremonies. Sources: http://www.deborahswallow.com/2009/08/20/cross-cultural-marketing-blunders/#more-813 http://www.i18nguy.com/translations.html

  8. And then there is the language… They don’t call it a ‘language barrier’ for nothing….

  9. What’s the problem…? When Pepsi began marketing its products in China, it translated the company slogan - "Pepsi Brings You Back to Life“ - literally.

  10. The Chinese version of the slogan meant: "Pepsi brings your ancestors back from the grave”! Source: http://ezinearticles.com/?Top-Ten-Biggest-International-Marketing-Mistakes-of-All-Time&id=529007

  11. What’s the problem…? Kentucky Fried Chicken (KFC) also translated their slogan – “finger-lickin' good” – into Chinese.

  12. Except in Chinese, their slogan read “eat your fingers off”! Source: http://www.i18nguy.com/translations.html

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