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Radio City Station Information PowerPoint Presentation
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Radio City Station Information

Radio City Station Information

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Radio City Station Information

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  1. Radio CityStation Information

  2. Radio City Station Information Station Location: St Johns Beacon – 450 feet above Liverpool City Centre Transmission Area: Liverpool, Merseyside & North Wales Core audience: 15-44 year olds Station format: Mix of adult contemporary music with all the latest news, entertainment, sport and travel for people in Merseyside.

  3. Radio City Part of the Fabric of the Region “More than just Music” No.1 for local content & coverage Award winning Local News & Campaigns Football - Everton & Liverpool every game live Latest travel news Reflecting and reporting Liverpool’s £2 billion regeneration

  4. Radio City Transmission Area Population Adults 15+ = 1,806,000 Source: RAJAR, Radio City TSA, 6 months PE jun 12

  5. “Liverpool’s Hit Music Station” The Script Wanted Bruno Mars Kings of Leon Lady GaGa Take That Pink U2 Rihanna Kylie JLS Scouting For Girls Black Eyed Peas Katy Perry

  6. Radio CityTypical Listener • Age 15-44 • Married/living as married • Working full time • Own/buying own home • Have children in the household aged 0-15 “Liverpool’s Hit Music Station” Source: TGI Radio+ 2012 Q2

  7. Radio City Presenter Line-up(Mon-Fri) Rossie and Co. 6am – 10am Dave Kelly 3pm – 7pm Simon Greening 10am – 2pm ‘In Demand’ 7pm – 10pm Two O'Clock Take Over 2pm – 3pm Pete Price 10pm – 2am

  8. Radio City Reach (000’s) All Adults 15-24 25-54 55+ Population (000s) 1806 293 855 659 Weekly Reach (000s) 457 114 259 84 Percentage Reach % 25% 39% 30% 13% 4 Week Reach 698 173 387 130 Percentage Reach % 39% 59% 45% 20% Source: RAJAR, Radio City TSA, 6 months PE jun 12

  9. Radio City Reach (000’s) All Adults 15-24 25-34 35-44 45-54 55+ Population (000s) 1806 293 274 268 313 659 Weekly Reach (000s) 457 114 100 83 77 84 Percentage Reach % 25% 39% 36% 31% 25% 13% 4 Week Reach 698 173 147 123 116 130 Percentage Reach % 39% 59% 54% 46% 37% 20% Source: RAJAR, Radio City TSA, 6 months PE jun 12

  10. Radio City Reach (000’s)Families and Children Radio City each week reach… 172,000Adults with Children aged 0-14 88,000Children (aged 0-16) Note : children 0-14 are not counted in our adult weekly reach of 457,000 Source: RAJAR, Radio City TSA, 6 months PE jun 12

  11. Radio City Social & Gender Profile Social Gender 231 216 Weekly Reach 000s Source: RAJAR, Radio City TSA, 6 months PE jun 12

  12. Radio CityThe Biggest Local Medium Radio City reaches more people than the Liverpool Echo & the Daily Post Radio City reaches more people than any other local radio station *Stations marked with an asterisk do not cover the whole of this Total Survey Area Source: RAJAR, Radio City TSA, 6 months PE Jun 12 JICREG, data at 01/04/12 – AIR

  13. Radio CityThe Most Effective Local Medium Radio City v Other Radio & Liverpool Echo *Stations marked with an asterisk do not cover the whole of this Total Survey Area Source: RAJAR/Ipsos MORI/RSMB. Period ending 24th June 2012, Surveyed in Radio City TSA – Weekly Listenership. JICREG, data at 01/04/12 – Readership

  14. Radio CityThe Most Effective Local Medium Radio City v Other Radio & Liverpool Echo Adults 25-54 *Stations marked with an asterisk do not cover the whole of this Total Survey Area Source: RAJAR, Radio City TSA, 6 months PE Jun 12 & JICREG, data at 01/04/12

  15. Radio CityThe Most Effective Local Medium Radio City v Other Radio & Liverpool Echo Adults 15-24 *Stations marked with an asterisk do not cover the whole of this Total Survey Area Source: RAJAR, Radio City TSA, 6 months PE Jun 12 & JICREG, data at 01/04/12

  16. Radio City v Local CompetitionWeekly Audience (000’s) Age and Gender Breakdown *Stations marked with an asterisk do not cover the whole of this Total Survey Area Source: RAJAR, Radio City TSA, 6 months PE Jun 12 JICREG, data at 01/04/12 – AIR

  17. Radio City v Liverpool EchoWeekly Reach (000’s)Age Breakdown Source: RAJAR, Radio City TSA, 6 months PE Jun 12 JICREG, data at 01/04/12 – AIR

  18. Local PressRadio City vs. Liverpool Echo Radio City reaches 457,000 listeners every week. The Liverpool Echo has a readership of 255,251 45% of the Liverpool Echo’s readership is aged 45+ Radio City reaches double the 25-54 year olds than the Liverpool Echo Source: RAJAR, Radio City TSA, 6 months PE Jun 12 JICREG, data at 01/04/12 – AIR

  19. Radio City Online July 2012 Radio City Website Visitors = 66,390 Page Impressions = 925,337 Average time on site = 5m34s Listener database = 91,498 Facebook = 49,726 Twitter = 30,172 Mobile App Downloads = 72,854 Almost 50% of people listen to the radio when also online each week. Combining radio and online significantly enhances response – 57% of people check things out on the Internet after just hearing about them on the radio. Source: RAB/IAB.

  20. Radio CityKey Facts Radio City is the market leading commercial radio station in Merseyside Radio City’s weekly audience of 457,000 would fill Liverpool’s Anfield Stadium to capacity almost 10 times! Listeners to this station listen on average for 8.8 hours a week Over 65,000 people visit our web site per calendar month. 57% of Radio City’s listeners are aged 25-54 . Radio City has over 120,000 connections with people on Facebook, Twitter or through our App downloaded on their mobile phone Source: RAJAR, Radio City TSA, 6 months PE Jun 12

  21. Radio City Live brings massive chart acts from all over the world to Liverpool. The last two events have been sell outs!

  22. Cash for Kids participates in a huge variety of fundraising events throughout the year both on and off air and by encouraging individuals, companies, groups, and schools, join the fun and offer a helping hand to disadvantaged children in their community. All money raised is distributed to support the general welfare of children who reside in the Radio City broadcasting area based on recommendations from a special committee of trustees from all sections of the local community. Radio City’s Cash for Kids distributes grants to children’s charities & community groups aiming to improve the lives of children in Liverpool, North West and North Wales. We are a Charity known for its commitment to making a difference to those it supports. We have given in excess of £1,500,000 away in grants over the last 10 years and helped over 600,000 children.. Aim of Charity – Cash for Kids is a grant giving charity, supporting voluntary and community groups who make a difference to the lives of local children with serious illnesses or disabilities; and children who experience poverty, abuse, neglect or distress. (registered charity 1122062).

  23. Radio CityAwards – 2005-2011 Radio Awards competing with all BBC and Commercial Radio across the UK! New York World’s Best Top 40 Formation 2011 (Gold) Sony Speech Personality 2011 – Pete Price (nomination) Music Week Awards Regional Station of the Year 2011 (nomination), 2009 (Gold) Sony Station Programmer of the Year 2010 – Euan McMorrow (Gold) O2 Media Award Young Journalist of the Year 2010 – Louise Martin (finalist) Sony Sports Programme Award 2008 (Gold) Sony Station Programmer of the Year 2007 – Richard Maddock (Gold) Sony Station Of The Year 2005 and 2006 (Gold) (also nominated in 2011)