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Banner Ads and Infographics

Master the art of online advertising with our comprehensive guide. Learn the importance of knowing your target audience and selecting the right channels to maximize engagement. Set clear goals and objectives to measure your success effectively. Gain control over your campaigns with built-in metrics and leverage A/B testing to optimize performance. Utilize benchmarks and plan strategically with a calendar for your advertising efforts. From display to search and social media, elevate your marketing game with these essential insights.

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Banner Ads and Infographics

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  1. Banner Ads and Infographics MKTG 330

  2. Online Advertising • Display Advertising • Search Advertising • Social Media

  3. Insight and Best Practices 1. Know who you are talking to (know your audience) 2. Pick your channel (medium) • Have a goal/objective 4. Take control (have a control metric built in) • Use A/B testing • Use benchmarks and have a calendar.

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