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Denotation and Connotation

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This lesson focuses on the interplay between denotation and connotation, exploring how persuasive devices enhance communication. Students will learn to identify different types of persuasive devices, including slogans, understand the difference between connotative and denotative meanings, and differentiate facts from opinions. Engaging activities will help illustrate the emotional and cultural nuances of language, using examples of words with positive and negative connotations. By the end, learners will grasp how to utilize these insights to make messages more influential.

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Denotation and Connotation

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  1. Denotation and Connotation

  2. Key Learning: Written and oral communication uses persuasive devices. Unit Essential Question: How do persuasive devices make a message influential? 0701.5.2, 0701.5.4 Concept: Persuasive Devices Concept: Connotative and Denotative Meanings Concept: Fact and Opinion Concept: Slogans Lesson Essential Questions: How do I identify different types of persuasive devices? Lesson Essential Questions: How do I distinguish between the connotative and denotative meanings of words? Lesson Essential Questions: How do I differentiate between fact and opinion? What are examples of facts and opinions in advertisements and other texts? Lesson Essential Questions: What makes a slogan effective?

  3. Activator: What Does This Mean? • On your notesheet, write the meanings of these words: • Home: • House: • Residence: • Dwelling:

  4. Activator: What Does This Mean? • The words home, house, residence, and dwelling all have the same basic definition, but the meaning of each word is very different.

  5. Activator: What Does This Mean? • What is the definition of home, house, residence, and dwelling? • ……Where a person lives at any given time.

  6. Activator: What Does This Mean? • Even though these four words have the same DENOTATION (DICTIONARY DEFINITION) they all have different meanings, or CONNOTATIONS.

  7. Activator: What Does This Mean? CONNOTATIONS • Home: cozy, loving, comfortable • House: the actual building • Residence: cold, no feeling • Dwelling: primitive or basic surrounding

  8. Denotation • Denotation is the strict dictionary meaning of a word. • Denotation is the literal meaning of the word. D=Dictionary

  9. Connotation • Connotation is the emotional, cultural, and imaginative meaning or association surrounding a word. • A connotation of a word can be either positive or negative. C = Colorful or Connection

  10. Examples (AP #1) This is the DENOTATION of the words inexpensive and cheap. • Which word has a positive connotation? • A negative connotation? If something doesn’t cost a lot, we can call it either CHEAP or INEXPENSIVE.

  11. Examples (AP #1) This is the DENOTATION of the words gambling and investing. • Which word has a positive connotation? • A negative connotation? When we put something into something else, we can call it either INVESTING or GAMBLING.

  12. Examples (AP #1) This is the DENOTATION of the words new and unproven. • Which word has a positive connotation? • A negative connotation? When something has never been there before, we can call that either NEW or UNPROVEN.

  13. Examples (AP #1) This is the DENOTATION of the words thrifty and miserly. • Which word has a positive connotation? • A negative connotation? When someone is very careful with their money, we can call them either STINGY or THRIFTY.

  14. Examples (AP #1) If someone is buying a car, and they can choose a USED or PRE-OWNED vehicle, which has the positive connotation?

  15. Let’s Practice! (AP#2) • Remember, a word can have a positive or negative connotation. • Using the words on the next slide, match up the positive connotation word with its negative connotation word.

  16. Let’s Practice (AP#2) • Proper A. Weird • Brave B. Outrageous • Fascinating C. Smirk • Hilarious D. Foolhardy • Smile E. Snobby

  17. Which Has the Positive Connotation? (AP#3) • Which headline would you be likely to find in the Cub’s hometown paper? a. Cubs Destroy Cards 5-3 b. Cards’ Effort Falls Short; Cubs Win 5-3

  18. Which Has the Negative Connotation? (AP#3) • Which newspaper does not favor the development project? a. Mall to Destroy 300 Homes b. Mall to Bring 3,000 Jobs

  19. What Does The Word Chicken Mean In These Titles? (AP#4)

  20. Class Activity

  21. Summarizer • Connotative/Denotative worksheet options.

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