Professionalism & Marketing Jennifer Nguyen, Communications & Marketing Chair Jacqueline Tsang, D03N Lt. Governor
WHAT IS PROFESSIONALISM? • The standing practice of displaying yourself to others in a presentable manner • Distinguishing yourself apart from other individuals with polite etiquette, proper language, exceptional behavior, and appropriate attire • BEE-ing a District Board Member
PROPER LANGUAGE Avoid using slang terms and profanity Be mindful of your word choice Connotation Proper grammar & spelling Take advantage of that red underline below a word! Think before you say (act)! Know your audience you are speaking to Give correct information
EXCEPTIONAL BEHAVIOR Make yourself presentable to all who you communicate with Social Media Respect those around you Adults / Chaperones / Kiwanians Key Club members BEE on time! Submissions Attendance
APPROPRIATE ATTIRE What you wear must comply with specified dress code As leaders, it is expected to dress at the highest level CASUAL BUSINESS CASUAL BUSINESS PROFESSIONAL
Professionalism & Marketing EXAMPLES
WHAT IS MARKETING? • Taking the steps necessary to successfully release information about a certain idea, product, person, etc. • Planning • Raising Awareness • Implementation • Spreading the word to help with promotion, production, and advertisement JOIN KEY CLUB TODAY!
PRELIMINARY PLANNING Ideas Brainstorm all ideas that will help create the best event Logistics Take into consideration of all factors that may affect the situation / event Paperwork Event Request Forms Medical Release Forms Code of Conduct Communication
PROMOTION Communicate effectively Use proper language Take advantage of all mediums Business Mediums – E-mail, Google Reflectors, etc. Social Mediums – Tumblr, Instagram, Facebook, etc. Keep your message “to the point” Information is accurate and set BEE professional and creative Make your _____ be known! Idea, product, message, etc.
Professionalism & Marketing EXAMPLE Preliminary Planning
Marketing Tools • Flyers & Posters • Brochures &Pamphlets • Newsletters • Videos • Social Media • School Events • Table Displays • Word of Mouth
USE THEM TOGETHER! • Professionalism • Job Interview • Act as if you were answering questions during an interview! • Three Components • Proper Language • Exceptional Behavior • Appropriate Attire Marketing Professional qualities make a lasting impact First Impressions They count! Dress to Impress Brand Protection Company Loyalty
GO FOR THE GOLD QUESTIONS, COMMENTS, CONCERNS?