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How to Drive Revenue & Awareness Through Twitter. What is Different About these Pictures?. Social Media Marketing. Your Customers Are Talking…Are You Listening and Reacting?. Engage Your Team with with a SWOT Social Networking Strategy.
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Engage Your Team with with a SWOT Social Networking Strategy • How does this further our business goals/market segments? • Does our target audience (or existing customer base) use this channel? • Do our customers want us to communicate this way? • Do we have the internal capacity to fill this channel with content? • How will we create funds for this new new channel? What call‐to‐action will you use? Who will be your social voice? Where will your content come from? How will you measure your success? What new marketing opportunities are you looking for?
Driving Revenue through Twitter • Leverage Other Profiles - If you have a blog, mention that you’re using Twitter in a post and link to it from your profile and contact pages. If you’re on Facebook use one of the numerous tools available to drag in your Tweets to Facebook mention your specials • Share Pictures - Services like TwitPic let users easily upload their photos and post them directly to Twitter • Contests - Organize a contest through your Twitter profile promoting your products • Twitter Followers - One easiest way to get twitter followers is to simply follow others. Search for relevant people to follow such as teditors, local experts, etc. Create an automated thank you message to new followers. • Tweet from Your Phone - Twitter allows you to update your status and receive updates via text message. Under Settings, go to the Devices tab and enter your phone number to start sending and receiving mobile tweets.
Driving Revenue through Twitter • Pick a Good Desktop Client - With desktop clients such as TweetDeck, Hootsuite or socialOomph.com you can manage your social networks all in one place • Twitter Badge - Include a badge to Twitter in all emails and on every page of your website • Tweet and Tweet Often – The more active you are on Twitter the more likely you are to have someone find you from within Twitter and add you as someone that they are following. Tweet your specials • Respond to interesting posts and questions- Build relationships with potential clients and existing customers by responding to relevant posts or questions. • Use Hashtags- prefix a word with # creates a hashtag which acts like a keyword can track and group hashtags • Twitter Tools - http://twitter.grader.com/, http://twitterless.com/, http://www.twellow.com/, http://tweetbeep.com/, http://twittercounter.com/, http://tweetstats.com/, http://localtweeps.com, http://www.tweet-u-later.com/ • Create a Custom Background - The first thing you should do when you set up a Twitter account is to upload your photos.
Free Twitter Tools • http://tweetbeep.com - Keep track of conversations that mention you • www.twitpwr.com - Is a Short URL service with analytics • http://bit.ly/ - Allows users to shorten, share, and track links • www.twellow.com - Is like a Twitter phone directory that sorts people by industry • www.tweepz.com - Search, find and discover interesting people on Twitter • www.polldaddy.com - Create online surveys and polls
Thank You for Your Time Today! • For additional information, please contact us at: Revenue Performance Inc. 8615 Commodity Circle – Unit 8 Orlando, FL 32819 407-909-9036 Gordon Liametz gordon@revenueperformance.com
